Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible tokens (NFTs) with every purchase.
The limited-edition digital collectibles — dubbed RFTees (Real F’n Tees) — are true NFTs minted onto Polygon’s Ethereum-based blockchain. The collection will feature new versions of some of LookHUMAN’s most popular designs. Customers can redeem their RFTees for cash toward purchases and special prizes on LookHUMAN, or collect, display and trade them on popular NFT marketplaces such as Opensea. Certain RFTees also will come with the rights to purchase one-of-a-kind products that feature and link directly to the RFTee itself.
“We have a passionate customer base and love providing them with fun designs that allow them to express their true selves,” said Mike Limes, Co-founder of LookHuman parent company Print Syndicate in a statement. “RFTees opens up a whole new way for us to connect with our customers and for our customers to build community with one another. We engineered the RFTee platform on top of the existing NFT infrastructure and ecosystem to bring together the worlds of gamification, social media and crypto in a new and valuable way that we hope can be a template for new communities going forward.”
The community-building potential of NFTs is one of the biggest reasons brands are increasingly dabbling with the digital collectibles, which offer a new way drive to loyalty through the release of exclusive creations.
“We’re excited to help usher NFTs into a new phase of fun and useful applications, while offering our customers a unique way of engaging with the designs they love,” said Jim Keller, CEO of Print Syndicate in a statement.