Personalization

To Experience the Future of Retail, You’ll Want to Go to the Store

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while…

Sephora to Launch PROVEN Personalized Skincare Program Online and In-Store

Sephora will offer its customers skincare personalization technology and solutions, both in-store and online, through a partnership with PROVEN. Shoppers can visit…

Home Depot Enhances Loyalty Program for High-Value Professional Customers

The Home Depot has added three new tiers to its Pro Xtra loyalty program as it seeks to gain a larger share…

Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

The advantages of buying online are clear. For customers, product selection has gone up while prices have gone down, and convenience has…

Dollar Shave Club Selects Subscription Specialist as Solution Provider

Dollar Shave Club is migrating its homegrown subscription technology to the Ordergroove platform, in partnership with Shopify Plus. The “subscription-first” DTC brand…

How Lids Translated its Online Limited-Edition Drop Model into Physical Retail

Lids has adapted its LidsHatDrop.com online concept of selling limited-edition goods into a brick-and-mortar store, returning to the 29-year-old company’s roots in…

TA3 Swim Lowers Return Rates 47% with Virtual Fitting Room Tech

Selling swimsuits online was proving challenging for TA3 Swim due to customers often incorrectly choosing their own sizes — a problem for…

Boisson Supports NA Spirit Boom with High-Touch, Curatorial Experiences

The stress of the pandemic sparked a surge in the wine, beer and spirits market: a 2020 RAND Corporation study found that alcohol consumption…

Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Customer loyalty experts know that the best-run programs do far more than simply boost sales by rewarding members with points and perks….

Kibo Sells Personalization Platform to Centre Lane Partners

Kibo has sold its personalization business to Centre Lane Partners, a private investment firm that focuses on growing middle-market companies. The new…

Brazil’s RaiaDrogasil Taps into Store WiFi to Personalize Promotional Offers

Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian locations. The solution, which…

#RSP22: Everything You Need to Know About Holiday 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to…