Personalization

RICE 2022: Why Target Brought a Touch of ‘Tar-zhay’ to Grocery Sales

Target was a model of agility during the pandemic, quickly expanding BOPIS and curbside pickup operations, and leveraging its store network for…

5 Hot Retail Trends to Explore at the Retail Innovation Conference & Expo

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your…

How Electric Vehicle Retail Enhances the Shopping Experience

Owning an electric vehicle (EV) is a matter of lifestyle, a smarter kind of lifestyle, more so than just simply owning a…

WAG Boosted Revenue 30%, AOV 10% With Trial of Personalized, Intent-Based Promotions

Natural dog treat brand WAG had cultivated a reputation for offering a premium line of goods, but despite the boom in pet…

Retail’s Journey Toward Personalization

The COVID-19 pandemic exacerbated the many issues affecting brick-and-mortar stores: retailers large and small closed a record-breaking 12,200 stores in the U.S….

Shoptalk 2022: Advanced Personalization Strategies and the Power of Community

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit…

3 Ways Retailers Can Harness the Post-Purchase Experience

A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how brands attract customers to…

The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey….

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

Stylitics Raises $80M for its AI-Powered Visual Merchandising Platform

Visual merchandising solution Stylitics has raised $80 million in series C funding from PSG Equity, which now holds a minority stake in the company. The…

Four Tips for Brands to Win on Marketplaces

Discuss marketplaces with those who manage brands and retailers, and chances are they immediately mention Amazon Marketplace. They may also mention eBay…