Personalization

Where are you on the Journey to Real-Time Personalization?

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they…

Experiential Retail, Beyond the Hype: 6 Defining Factors for Success

“Experiential retail” is a phrase that has gotten a lot of play over the past few years. But like any hot trend…

Mastercard Buys Personalization Platform from McDonald’s

McDonald’s made headlines when it acquired the personalization solution provider Dynamic Yield in March 2019 for a reported $300 million. Now the…

Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion

Ecommerce and machine learning solution provider Rokt has closed a $325 million Series E funding round led by Tiger Global, which brings…

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers —…

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out. Advanced merchandising and more…

How to Win in the Real-Time Holiday Retail Era

Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative…

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really…

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However,…

Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience touch points, including support,…

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to attract, engage with and…

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of…

Personalization

Where are you on the Journey to Real-Time Personalization?

Experiential Retail, Beyond the Hype: 6 Defining Factors for Success

Mastercard Buys Personalization Platform from McDonald’s

Marketing Platform Rokt Raises $325 Million, Pushing Total Valuation to Just Shy of $2 Billion

What DTC Disruptors Can Teach Legacy Brands About Leveraging First-Party Data

Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

How to Win in the Real-Time Holiday Retail Era

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

‘Returnuary’ is Coming: Stay Agile on Tax in Preparation

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