Personalization

Retail is Finally Conversational, but Most Brands Aren’t Ready

For years, ecommerce has been stuck in a transactional rut. Shoppers type in a keyword, scroll through product grids, maybe filter a…

Build a Successful CPG Loyalty Program with These 5 Tips

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the…

David’s Bridal Consolidates Wedding Gifting via MyRegistry Partnership

David’s Bridal will work with universal gift registry platform MyRegistry.com to offer a seamless process for consolidating all of a couple’s favorite…

Exclusive: Klarna Adds Customer Perks with Gifting Platform Partnership

Digital shopping and payments app Klarna has partnered with the Nift gifting platform, offering Klarna users a choice of gifts at key…

5 Ways to Meet the New Rules of Branding in an AI-First Retail World

AI has already raised consumer expectations across the board. People expect hyper-personalization, and they expect things to happen faster. What used to…

Walmart Introduces Gen AI-Powered Assistant in Mobile App

Walmart has introduced Sparky, a smiley-faced generative AI-powered assistant capable of synthesizing reviews and offering mobile app users occasion-based recommendations. The retailer…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

Amazon, Walmart Set Their Sights on Keeping Medicare Customers Healthy

Both Amazon and Walmart have several healthcare expansions on their strategic roadmaps as the two retail giants seek to take a share…

Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors (e.g. spending more…

Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something…

Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?

With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments that will help drive…

Authentic to Roll Out Instant Cash Refunds Across Brand Portfolio

Authentic Brands Group (Authentic) has partnered with Reshop to provide shoppers with instant cash (not store credit) refunds on returned items across…

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