Latest In: Consumer Trends

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The End of the Endless Aisle: The Paradox of Choice in Ecommerce

For years, ecommerce has succeeded on an assumption that the more a marketplace offers, the more users are…

Executive Viewpoints March 6
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Meta’s Rise as Offsite Retail Media Infrastructure

For more than a decade, Amazon set the rules for retail media: own the traffic, own the data,…

Executive Viewpoints March 5
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Kohl’s to Spotlight Proprietary Brands with New ‘By Kohl’s’ Campaign

Kohl’s plans to leverage customers’ appreciation for its private label brands with its new “By Kohl’s” brand platform,…

News March 3
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Macy’s Marks Milestone Parade and Fireworks Anniversaries with Year-Long Celebrations

The United States isn’t the only entity with a milestone anniversary in 2026: Macy’s iconic Thanksgiving Day Parade…

News March 2
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The Hidden Surge in Sales Promotion Fraud: What Retailers Must Prepare For in 2026

Sales promotions (i.e. cashbacks, rebates, trade-ins and incentive rewards) have long fueled sales growth and differentiation in consumer…

Executive Viewpoints February 27
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TJX Plans 146 New Stores This Year, Eyes Goal of 7,000 Stores Globally

Riding the rising appeal of value-oriented retailing, TJX is planning to open 146 net-new stores in 2026, bringing…

News February 26
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PepsiCo Foundation Provides $1 Million Jumpstart for NRF Retail Training Initiative

A new NRF Foundation program designed to strengthen job readiness for careers in retail by expanding access to…

News February 26
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Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing

VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why…

Features February 26
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Super Bowl Spikes, Everyday Risk: Why Peak Events Expose Retailers’ Fake‑ID Weak Spots

While retailers spent most of Super Bowl Sunday worrying about keeping chips, wings and beer on the shelf,…

Executive Viewpoints February 26
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