Key Takeaways
- Best Buy launched Best Buy Gamers in beta on Oct. 20, a free experience on BestBuy.com and the Best Buy App that combines IGN content, personalized profiles, event updates and member offers.
- Best Buy is adding in-store events and daily sweepstakes, including a two-minute shopping cart speed run, to the platform to deepen engagement with the tens of millions of gamers who shop with it each year.
Best Buy is getting into the gamer business through a partnership with IGN.
The electronics retailer has launched Best Buy Gamers in beta, a new online destination that gives gaming fans a more personalized way to explore gaming content, the latest tech and gear, special offers and sweepstakes, experiences and more.
Gaming is one of the biggest ways people experience technology, entertainment and culture, with more than 70% of Americans play some type of video game in their spare time. Tens of millions of gamers shop with Best Buy each year, not just for the latest tech, but to try and experience it in stores and get expert advice and support.
What Is Best Buy Gamers and What Does It Offer?
Best Buy Gamers builds on those relationships with a destination designed around how gamers play and what they care about most. The free digital experience is available on BestBuy.com and the Best Buy App starting Oct. 20. As gamers share feedback during the testing, Best Buy will continue adding features, content and benefits.
Best Buy Gamers is designed to make it easier for gamers to keep up with what’s next, according to company officials. Instead of searching across multiple places for news, reviews, preorders and deals, customers can find them in one experience that reflects their platforms and interests. Among the features are:
- Expert content from IGN: Through its new partnership with IGN, gamers will find special gaming reviews, articles and videos, including content created just for Best Buy’s Gamers.
- Personalized profiles:Â Gamers can create a personal profile and select their favorite platforms and devices, the genres they follow and how they like to play.
- Event updates: Best Buy Gamers will feature Best Buy’s biggest gaming moments, including in store events like the upcoming late-night store openings to celebrate the Nov. 5 launch of The Legend of Zelda: Ocarina of Time and a League of Legends pop-up with Alienware and Team Liquid at the Best Buy store in Brooklyn.
- Gear, deals and member offers:Â Gamers can explore new gear to take their play to the next level, find deals on the hottest products and unlock exclusive offers for My Best Buy Plus and My Best Buy Total members.
Through the experience, Best Buy Gamers can enter special sweepstakes daily, including the chance to win an in-store speed run around a Best Buy. The sweepstakes run through the end of November, and the winner will get two minutes to fill a shopping cart with products and take home all the items they grabbed.
