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Google's new virtual try-on-me, not available for footwear.
Features October 16

As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience

As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini, ChatGPT…

Creator making video for TikTok Shop
Features September 12

Two Years in, TikTok Shop is a Commercial Powerhouse: A Look at the Numbers

How the time flies — today TikTok Shop celebrates two years since its formal U.S.…

How different generations are using AI search
Features August 8

AI Search is Rapidly Gaining Consumers’ Trust

When it comes to brand discovery, AI is quickly earning consumers’ trust, with 62% of…

Functional hydration brand Liquid I.V. was one of the best-selling products this Prime Day.
Features July 24

Inside One of Prime Day’s Biggest Success Stories — Liquid I.V.

There’s no denying the power of Amazon Prime Day: The annual sales event is now…

Visualization of online shopping
News July 21

Marketplaces Overtake DTC as Primary Digital Growth Channel

Marketplaces drove over 40% of total ecommerce growth in 2024, officially surpassing direct-to-consumer (DTC), wholesale…

Alero and Liz, two of the 1,700 human stylists that power Stitch Fix.
Features March 20

Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

These days it seems everyone is an “AI company” — whether the goal is boosting…

TikTok is coming closer to being banned in the U.S.
News January 17

UPDATE: Supreme Court Upholds TikTok Ban, Shutdown Probable as Early as Sunday

[Update as of Jan. 17, 2025] The Supreme Court has unanimously upheld the law forcing…

Features September 24

Forrester Forecast: Online’s Share of U.S. Sales to Top 29% by 2029

Nearly three of every 10 purchases by American consumers will be made online by the…

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