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Dick’s Sporting Goods to Acquire Foot Locker in $2.5 Billion Deal
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Making Connected TV an (Even More) Meaningful Part of the Advertising Mix

Making Connected TV an (Even More) Meaningful Part of the Advertising Mix

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10  dollars spent on...
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Benchmark Survey: Last Mile & Fulfillment Become Omnichannel Differentiators  

Benchmark Survey: Last Mile & Fulfillment Become Omnichannel Differentiators  

For years, brands and retailers have prioritized the customer-facing aspects of omnichannel strategy, from digital marketing and advertising to customer service. While those components are still very much top-of-mind,...
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