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What the Best In-Store Brand Activations Get Right Ray Sheehan Old City Media

From Pop-Up to Payoff: What the Best In-Store Brand Activations Get Right

Retail activations can take many forms, but the best ones tend to share a few characteristics. They give consumers a reason to stop. They make the experience relevant to the…

Executive Viewpoints October 22
KPMG Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves

KPMG: Holiday Self-Gifting Jumps 18% As Shoppers Plan to Treat Themselves

Key Takeaways U.S. consumers expect to spend an average of $783 this holiday season, up 5% from last year, with self-gifting rising 18% to an average of $354, according to…

News October 21
Best Buy Gamers

Best Buy Gamers Launched in Partnership with IGN

Key Takeaways Best Buy launched Best Buy Gamers in beta on Oct. 20, a free experience on BestBuy.com and the Best Buy App that combines IGN content, personalized profiles, event…

News October 20
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Salesforce to Acquire Braze for $5.6B

Key Takeaways Salesforce signed a definitive agreement to acquire customer engagement platform Braze for $5.66 billion in enterprise value, with the deal expected to close in fiscal year 2028. Braze’s…

News October 20
Christiana Marouchos How AI Assistants Are Changing Product Discovery

How AI Assistants Are Changing Product Discovery and Becoming the New Shopping Aisle

AI isn’t just rapidly transforming how people work. It’s also changing how people shop. In the not-so-distant past, it was common for consumers to research and discover new products through…

Executive Viewpoints October 20

Why ‘Free Returns’ Broke U.S.DTC and What to Do About It Before Q4

The story is repeating across U.S. retail. Sub-scale DTC brands closing. Established DTC names cutting staff. Category leaders adjusting return policies to add fees, restocking charges, or shorter windows. Best…

Executive Viewpoints October 19

The End Of Geolocation-First Marketing

Precise geolocation has long been regarded as one of retail marketing’s most valuable signals. It powers localized promotions, store visit measurement and loyalty programs that depend on knowing not just…

Executive Viewpoints October 16
Will 2026 Holiday Sales Reach $1 Trillion NRF Says Yes

Will 2026 Holiday Sales Reach $1 Trillion? NRF Says Yes

Key Takeaways NRF expects 2026 holiday sales to grow 4.2% to $1.013 trillion, with nearly half of that growth coming from real consumer spending rather than higher prices. Higher-income shoppers…

News October 15
The Great Destocking Is About to Meet Its First Peak Season Eric Lenus

The Great Destocking Is About to Meet Its First Peak Season

In January of last year, the typical ecommerce operator on the Deposco network was carrying 111 days of inventory. Eighteen months later, at the close of this year’s second quarter,…

Executive Viewpoints October 14
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