Key Takeaways
- Virid’s new marketAgility MCP Connector links e-commerce stores to AI platforms such as Anthropic’s Claude and OpenAI’s ChatGPT, so retailers can search and manage products, inventory, promotions and customer data through natural language requests.
- The connector is available to all Virid clients with an active marketAgility store and API access, and it uses OAuth 2.1 authentication without storing credentials or retaining store data.
Virid has launched the marketAgility MCP Connector, a new integration that connects marketAgility stores to leading AI platforms.
Built on the Model Context Protocol (MCP), the open standard for connecting AI assistants to business software, the marketAgility MCP Connector works with any AI platform that supports custom MCP connectors, including Anthropic’s Claude and OpenAI’s ChatGPT.
Clients can search products, orders, and customer data, and manage catalogs, inventory, and promotions through natural language requests instead of the admin dashboard. Retailers can work in whichever AI platform their team prefers, with no custom integration to build or maintain, and the connector stays useful as the AI landscape evolves.
Providing Resources to Retailers
Steve Deller, President and CEO, Virid, notes as AI is changing how commerce gets done, many retailers don’t have the resources to build these tools themselves.
“The marketAgility MCP Connector puts that capability directly in our clients’ hands, helping them sell faster, adapt more quickly, and grow more effectively,” said Deller in a statement.
How the marketAgility MCP Connector Works
Once connected, an AI assistant can search a store’s products, orders, customers, shopping carts, categories, inventory, promotion codes, tax nexus records, and more. It can create or update most of these records, while orders, carts, and per-site inventory remain read-only.
Users can make requests like “Find all products with SKUs starting with WDG that haven’t been updated in the last 90 days” or “Create a new promotion code for 15% off, expiring at the end of the month,” and review any proposed change before it’s made.
The connector is available to all Virid clients with an active marketAgility store and a marketAgility account with API access. The connection uses OAuth 2.1, the industry-standard authorization flow. Users authenticate directly with marketAgility, not with the AI platform provider. The connector does not store credentials or retain store data, and all traffic is encrypted in transit. More information is available in the marketAgility / Virid privacy policy.
