Latest In: chatgpt

Amazon chatgpt harvard business review Laura Cosgrove OpenAI rokt Rufus Target The Knot Williams-Sonoma

From Alexa to ChatGPT: The AI Shopping Race is Rewriting Retail Media

In the last few weeks, Amazon embedded an AI shopping assistant into its search bar, OpenAI launched product…

Executive Viewpoints May 26
AppsFlyer Brian Quinn chatgpt Etsy Zillow

When the Whole Customer Journey Happens Inside the LLM

In 2026, your best customer might never visit your website. They’ll ask an assistant a question, compare options,…

Executive Viewpoints May 12
chatgpt David's Bridal Green Dot Assist Microsoft Copilot shopify starbucks

Wedding Gowns and Cappuccinos: How David’s Bridal and Starbucks are Reshaping Shopper Journeys with AI

Two very different shopper journeys — selecting a wedding dress and buying that all-important cup of coffee —…

News April 15
Sign up today for the free Retail TouchPoints subscription to get special access to our exclusive and interactive content.
Adobe chatgpt Claude Copilot GA4 Gemini January Digital Perplexity Sarah Engel

How AI is Reshaping Retail Discovery: The AI Readiness Checklist Brands Need Now

The rules of retail visibility have changed. AI is already reshaping how shoppers discover, evaluate and decide. Visibility…

Executive Viewpoints March 31
AI catalog integration AI commerce AI shopping chatgpt Google Google AI Mode Google Gemini Google Universal Commerce Protocol in-chat checkout Meta Microsoft Copilot OpenAI shopify
Shopify is touting its ability to play well with all the major AI platforms, and even help non-Shopify merchants do the same.

AI Shopping Update: OpenAI Focuses on Discovery, Meta Launches Checkout & Shopify Offers Catalog Integration for Any Brand

The AI Shopping wars continue to advance at lightning speed with OpenAI, Shopify and Meta announcing new capabilities…

News March 24
AI sentiment chatgpt Google Greenpark LLMs mckinsey Sam Barker SEO

How Retailers can Stop Accidentally Training AI to Distrust Them

With 50% of consumers already using AI when searching for products online, LLM-powered search is quickly (if it…

Executive Viewpoints March 19
Aldi chatgpt Costco Dollar General Kroger levi's NRF Big Show 2026 Target Time ulta beauty Walmart YouGov

As Walmart, Target and Dollar General Vie for Value Shoppers, who has the Edge?

There are many reasons that Walmart achieved a $1 trillion market valuation last month, a first for a…

Features March 17
AI ads AI answer engines AI shopping chatgpt OpenAI retail media Roundel Target
ChatGPT now has ads and Target is one of the early test partners.

UPDATE: Albertsons, Williams Sonoma Join Target, Adobe in Testing ChatGPT Ads

[Update as of Feb. 20, 2026] Albertsons and Williams-Sonoma, Inc. (parent company of Williams Sonoma, Pottery Barn, West…

News February 20
Brad Godwin Breaktime Media chatgpt Libby's Nestle nostalgia Pinterest

Are Traditional Recipes Dead?

Cookbooks are piling up in thrift stores, and recipe cards are gathering dust on closet shelves. What were…

Executive Viewpoints February 18
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank