5 Simple Steps to Create a High-Impact Brand Sweepstakes
Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a…
Executive Viewpoints March 11
Latest In: sweepstakes
Amazon Prime Day Set for July 12-13, Will Spotlight Small Businesses
This year’s annual Amazon Prime Day event will officially take place July 12 and 13, but the online…
News June 16
Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page.…
Executive Viewpoints December 1
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Belk Spreads Holiday Cheer With Santa Baby Sweepstakes
Consumers use a variety of tools and channels to research, browse and buy. To drive engagement and sales…
Features December 17
Schwan’s Becomes Go-To Source For Tailgating Needs With HelloWorld
With the college football season underway, many consumers like to spend their weekends watching games and eating their…
Features September 12White House Black Market Turns Customers Into Stylists With #WearWhatWorks
Whether they’re snapping photos of their meals, friends, or even their outfits, today’s shoppers are highly engaged with…
News November 20Belk Celebrates 125th Anniversary With Integrated, Prize-Based Campaign
Innovative retailers are connecting digital marketing channels to deliver compelling campaigns to shoppers. By blurring the lines between…
News April 8Crate And Barrel Deploys QR Codes To Promote Gift Card Contest
Crate and Barrel has joined other leading retailers, such as Macy’s, Target and Wal-Mart, in deploying a marketing…
News August 16Latest Promos Leverage Community Engagement, Contests Into Campaigns
Rather than simply kicking off the holiday season with early discounts, some retailers have taken an innovative twist…
News October 29Top Stories
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