Latest In: experiential retail
brand activations customer acquisition experiential retail in-store experience market testing pop-up retail product trial retail expansion retail marketing retail strategy
I love a good pop-up. A beautifully designed space, an experience that gets people excited, a line out…
Executive Viewpoints
October 29
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Key takeaways Bath & Body Works is using its new Feel Good concept to simplify store navigation, clarify…
News
October 29
customer experience Experience Center experiential retail Jos. A. Bank Karla Gray menswear merchandising Peachtree City retail experience store design store redesign tailored brands tailoring
Key Takeaways Jos. A. Bank opened a 4,960-square-foot store in Peachtree City, Ga., on Oct. 14 with clearer…
News
October 23
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
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Key Takeaways Best Buy launched Best Buy Gamers in beta on Oct. 20, a free experience on BestBuy.com…
News
October 20
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The Retail TouchPoints podcast, Retail Remix, returns for its fifth season with a doozy of an episode, but…
Features
May 28
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Ulta Beauty is activating its fandom by hosting a one-day-only immersive event experience in San Antonio. Aptly named…
News
March 4
design:retail design:retail News experiential retail new store openings Skechers
A top destination for tourism with a footfall of 6,900 shoppers per hour, Corso Buenos Aires, a prominent…
News
March 3
design:retail design:retail News experiential retail Harry Potter Shop in-store experience new store openings
Harry Potter and his world of wizardry are coming to Chicago. The Warner Bros. Discovery-owned Harry Potter Shop…
News
February 27
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At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its…
Features
January 31