NFTs

Alo Yoga Gets Physical in Roblox with In-Store Integration

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock…

#RICE24: For Rebecca Minkoff, ‘Nothing Beats Meeting Your Customer Face to Face’

Since Rebecca Minkoff began her entrepreneurial journey in the early 2000s, the number of ways for brands to listen to (and influence)…

Visa Debuts Web3-Based Loyalty Solution to Help Brands Engage with Consumers in New Ways

Visa has launched a new Web3 Loyalty Engagement Solution designed to “usher in the future of customer engagement and loyalty” with a…

Inside the SoHo Shop/Museum Where Warhol, Jordan, Porsche and Hermès Converge

Amid the sleek fashions and high-end furniture that grace the shop windows in NYC’s SoHo, there is a new inhabitant — a…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop

Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1 Low “Tinaj” sneaker, which…

How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

For many people Discord remains an anomaly — something they may have heard of during the pandemic but found too technically intimidating…

Lacoste Expands NFT Loyalty Experiences in New Virtual Store

Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied…

Lacoste Evolves NFTs into Community-Focused Loyalty Program

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty…

Chicago Escape: The Culture of Artistry Retail

Chicago has been nicknamed “The Second City.” However, it is at the top of the U.S. market when it comes to the…

GameStop Posts $50.5 Million Loss in Q1, Fires CEO

After reporting its first quarterly profit in two years in March 2023, troubled retailer GameStop posted a $50.5 million loss in Q1…

How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

After more than a year of hype (followed by hype fatigue), experts and practitioners are split on whether the metaverse and Web3…

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