NFTs

How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

For many people Discord remains an anomaly — something they may have heard of during the pandemic but found too technically intimidating…

Lacoste Expands NFT Loyalty Experiences in New Virtual Store

Lacoste has opened a new virtual store in partnership with Emperia to showcase its summer collection and expand the exclusive experiences tied…

Lacoste Evolves NFTs into Community-Focused Loyalty Program

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty…

Chicago Escape: The Culture of Artistry Retail

Chicago has been nicknamed “The Second City.” However, it is at the top of the U.S. market when it comes to the…

GameStop Posts $50.5 Million Loss in Q1, Fires CEO

After reporting its first quarterly profit in two years in March 2023, troubled retailer GameStop posted a $50.5 million loss in Q1…

How Coach, Mattel, PUMA and More Are Tackling 5 Critical Web3 Questions

After more than a year of hype (followed by hype fatigue), experts and practitioners are split on whether the metaverse and Web3…

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3 million for his very…

Coach, Clinique and Aéropostale Move Beyond Metaverse Hype with Tactical Omnichannel Activations

Just one year ago the business world was ablaze with the potential of the metaverse — new virtual worlds and NFT launches…

CNBC: Fanatics Offloads Stake in NFT Company as ‘Crypto Winter’ Batters Digital Assets

Sports ecommerce platform Fanatics is divesting its 60% majority stake in NFT company Candy Digital, with Fanatics Founder Michael Rubin saying “it…

How e.l.f. Cosmetics Harnesses Data to Stay Ahead of the Gen Z Curve

In a world awash with data, what matters is not how much you have but what you do with it. Judged this…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Two of the biggest names of the holiday season — Macy’s, producer of the iconic Thanksgiving Day Parade, and toy maker Mattel…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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