AI’s Impact on the Path to Purchase

AI agents are no longer just recommending products. They’re shopping for consumers. According to McKinsey & Company, 68% of consumers have used an AI-powered tool in the past three months, yet only 16% say they’re comfortable letting an AI assistant shop on their behalf, per Coveo’s 2026 Commerce Relevance Report.

This new special report, AI’s Impact on the Path to Purchase, examines how agentic commerce is dismantling the traditional purchase funnel and what retailers must do to stay visible, trusted and in control of the customer journey as AI agents become the new gatekeepers of discovery.

Industry experts from Kearney, SSA & Co., S-RM, ESW and Adyen share real-world data, governance frameworks and forward-looking strategy to help retailers compete in a world where the battle for the click is becoming a battle for the algorithm’s recommendation.

What you’ll learn:

  • How AI is shortening and reshaping the path to purchase for consumers.
  • Why retailers deploying AI agents are already seeing 59% higher sales growth.
  • The governance must-haves for balancing personalization with consumer trust.
  • The infrastructure gaps retailers must close before agentic commerce can scale.

Download your copy of this new special report today.

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