From Fiber Maxxing to GLP-1: The Vitamin Shoppe CEO Sharon Leite on Wellness Retail’s Biggest Trends
EPISODE #292
Summary
This episode is brought to you by Lightspeed.
From fiber maxxing and liver health to GLP-1 support and protein-packed everything, wellness trends are evolving faster than ever. For retailers, the challenge isn’t just keeping up, it’s helping customers separate hype from lasting habits.
In this episode of Retail Remix, Kate Robertson sits down with Sharon Leite, CEO of The Vitamin Shoppe, to discuss the findings from the company’s 2026 Health & Wellness Trend Report.
Sharon shares how The Vitamin Shoppe is identifying emerging trends through social media, supporting customers with trusted education and curated product assortments and using AI to empower associates with science-backed insights. The conversation also explores how wellness priorities differ across generations and why credibility has become one of retail’s most valuable assets.
Key Takeaways
- How trends like fiber maxxing, liver health and GLP-1 support are reshaping the health and wellness category
- Why trust, product quality and science-backed education have become critical differentiators in wellness retail
- How The Vitamin Shoppe is using AI to equip store associates with better research and customer guidance
- Why Gen Z and Boomers approach wellness differently — from health FOMO to healthy aging
- How curated assortments, knowledgeable associates and nearly 50 years of credibility set The Vitamin Shoppe apart in an increasingly crowded market
Related Links
- Learn more about Lightspeed’s commerce platform for retailers
- Explore The Vitamin Shoppe’s wellness products, health resources and trend insights
- Check out The Vitamin Shoppe Health & Wellness Trend Report 2026
- Read: Torrid, Circana and PwC Executives Discuss How GLP-1s Are Impacting Retail
- Get more retail industry insights from Retail TouchPoints
- Subscribe and catch up on all episodes of Retail Remix
Summary
This episode is brought to you by Lightspeed.
From fiber maxxing and liver health to GLP-1 support and protein-packed everything, wellness trends are evolving faster than ever. For retailers, the challenge isn’t just keeping up, it’s helping customers separate hype from lasting habits.
In this episode of Retail Remix, Kate Robertson sits down with Sharon Leite, CEO of The Vitamin Shoppe, to discuss the findings from the company’s 2026 Health & Wellness Trend Report.
Sharon shares how The Vitamin Shoppe is identifying emerging trends through social media, supporting customers with trusted education and curated product assortments and using AI to empower associates with science-backed insights. The conversation also explores how wellness priorities differ across generations and why credibility has become one of retail’s most valuable assets.
Key Takeaways
- How trends like fiber maxxing, liver health and GLP-1 support are reshaping the health and wellness category
- Why trust, product quality and science-backed education have become critical differentiators in wellness retail
- How The Vitamin Shoppe is using AI to equip store associates with better research and customer guidance
- Why Gen Z and Boomers approach wellness differently — from health FOMO to healthy aging
- How curated assortments, knowledgeable associates and nearly 50 years of credibility set The Vitamin Shoppe apart in an increasingly crowded market
Related Links
- Learn more about Lightspeed’s commerce platform for retailers
- Explore The Vitamin Shoppe’s wellness products, health resources and trend insights
- Check out The Vitamin Shoppe Health & Wellness Trend Report 2026
- Read: Torrid, Circana and PwC Executives Discuss How GLP-1s Are Impacting Retail
- Get more retail industry insights from Retail TouchPoints
- Subscribe and catch up on all episodes of Retail Remix
