Digital Commerce

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of…

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie…

Amazon Brings its Newest Series Gen V to Life with Shoppable Virtual Experience

Amazon has launched a new virtual experience where fans can shop for products from Prime Video series and movies, beginning with the…

Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

Over the last few years, a playbook of sorts has emerged for DTC brands: An enterprising soul puts a new spin on…

Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology…

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s…

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that…

For Better Customer Experience, Make Your Website Easier to Search

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and…

The Story Behind Coachtopia, Coach’s New Vision for Circular Fashion

In the U.S. alone, up to 85% of all textiles end up in landfills every year, largely driven by inefficient and outdated…

Amazon to Kick off Holiday Shopping Oct. 10 with Second Prime Day Event

Amazon has set the date of its previously announced second Prime sale of the year, following its biggest-ever day of sales during…

Sephora North America Promotes Veteran Exec to President and Future CEO

Sephora has named Artemis Patrick, currently its EVP and Global Chief Merchandising Officer, as President of its North America division, effective Oct….