Anomalie Leverages Data To Help Brides Create The Dress Of Their Dreams
- Published in E-Commerce
Anomalie, a made-to-order e-Commerce bridal retailer, has launched a revamped DressBuilder platform that lets shoppers create sketches of their ideal dress in minutes. DressBuilder includes four billion permutations for possible wedding dresses, created by leveraging the collective knowledge of expert dressmakers, stylists, technical designers and data scientists. Dresses come in any size (from 00 through 30+) or shape (including petite, curvy, athletic or tall).
Customers answer a few simple questions to create the sketch, schedule a call with an Anomalie stylist to finalize the design and receive sample fabric in the mail to ensure their order is exactly what they’re looking for.