Five years after filing for its second bankruptcy, True Religion is back and better than ever under new owners. Since emerging from Chapter 11 the company has been on a reinvention tear, with a renewed focus on DTC and connecting with younger consumers — and it’s paying off big time. The brand has gone from win to win in recent years with its trend-right styles and focused celebrity collaborations.
On this week’s episode of the Retail Remix podcast, True Religion’s Creative Director Tina Blake takes listeners inside the brand’s ongoing evolution.
“We always honor our roots here, especially the strong ties to hip-hop culture that we’ve had all these years,” Blake shared. “It really helped shape True Religion from the start. Evolution is key and we identify the trends and lean into them from a brand heritage perspective, but we really like to go at it with a new tone and a fresh feel. It’s about preserving what has made us distinctive while refreshing our tone and design language to remain relevant.”
Blake shares how the brand is doing that, as well as:
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- How trend data and cultural cues guide True Religion’s product and creative strategies;
- The brand’s rapid growth in women’s and its plans to expand the category even further;
- Why authenticity is key to its celebrity and cultural collaborations;
- PLUS her go-to spot in LA for fashion inspiration.
Listen to the episode here or anywhere you get your podcasts. And head over to LinkedIn to share your thoughts on the episode and who you’d like to hear from next!
