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2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

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Despite concerns about store closures and bankruptcies as well as the rise of online giants like Temu and Shein, retailers are still making in-store experiences an investment priority. In fact, 83% of respondents to the 2025 Store Design & Experience Survey said store design and experience investments have become a bigger priority at the organizational level.

Key concerns for store designers include the still-rising cost of materials, identified by 67% of retailer respondents, and their top store design and visual merchandising priorities including experimenting with new, more creative visual methods to tell the brand story (74%) and integrating sustainability into design plans and material decisions (71%).

You can dig deeper into the current state of store design by downloading the survey from Retail TouchPoints and Design:Retail.

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