The U.S. resale market is about to heat up even more with the debut of European fashion resale app Vinted in New York.
Launched in 2008 in Lithuania, Vinted has become Europe’s go-to platform for secondhand fashion and now spans 22 countries across the region. The platform brought in €813.4 million in revenue in 2024 (up 36% from 2023) and is reportedly on track to log €1 billion in revenue in 2025. In fact, in a number of countries across the region, Vinted is more popular that traditional fashion players like Zara and H&M, according to NielsenIQ.
Vinted will Face Stiff Competition in the U.S.
Vinted is a peer-to-peer marketplace, meaning that consumers sell to one another, as on Poshmark and Ebay. U.S. resale juggernaut ThredUp operates a managed marketplace but also launched its own peer-to-peer offering last year.
Vinted sellers do not pay selling fees, which will be a key differentiator for the platform from (its U.S. competitors Poshmark, Ebay and ThredUp all charge seller fees). Instead, buyers pay the fees on Vinted.
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“In Europe, we’ve spent years helping people make money from their unwanted items, and save money by buying secondhand instead of new,” said Adam Jay, CEO of Vinted Marketplace in a statement. “Now, we want to do the same in the U.S. The research shows there’s a real opportunity for Americans to release their wardrobe, and start discovering the benefits of shopping secondhand.”
Vinted Sees White Space in U.S. Resale
Vinted is making its initial entrance in the U.S. via New York with a campaign designed to highlight the amount of unused clothes sitting in people’s closets. According to research from Vinted and GWI, more than half of New Yorkers (55%) say they don’t have enough closet space, 32% higher than the national average, and one in five are sitting on more than $500 worth of unworn clothing, roughly the cost of a week’s rent in NYC. Among younger New Yorkers (ages 25-34), seven in ten own at least three items they’ve never worn with tags still attached, the study also found.
To mark its expansion in the U.S., Vinted has collaborated with artist Ian Padgham to create a CGI visual that illustrates the value hidden in everyday closets.
Resale has been growing rapidly in the U.S. since COVID, and last year that momentum kicked into high gear, with economic strife and tariff-prompted supply chain upheavals giving the sector even stronger tailwinds. In 2024, the U.S. secondhand market saw its strongest annual growth since 2021, outpacing the broader retail clothing market by 5X and growing 14%, according to the 13th annual Resale Report from ThredUp and GlobalData. The report predicts that the U.S. secondhand apparel market will reach $74 billion by 2029, growing 9% annually on average over the next four years.
