Reports

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

The specialty retail industry faced an unprecedented surge in cyberattacks during Q4 2024, with criminals intensifying their focus on high-value targets rich…

US Shopper Survey: What’s Killing Conversions for Enterprise Retailers

Shopping cart abandonment isn’t just a minor inconvenience — it’s a full-blown epidemic. Last year alone, over 80 percent of shoppers abandoned…

The Advertiser Action Plan

Steps to addressable, measurable marketing — everywhere There have never been more ways to reach customers. But truly unlocking the power of…

How AI is Powering Personalized Experiences that Customers Expect

Personalization enables businesses to build closer, more profitable relationships with customers through empathy. Artificial intelligence (AI) is a catalyst for the next…

The Four Pillars of Ecommerce Profitability in the Era of Generative AI

In just two years, commerce leaders expect more than half of their revenue to come from digital channels. Not only does this…

2025 Retail Trends & Predictions: Solving the New Value Equation

As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that…

Making Connected TV an (Even More) Meaningful Part of the Advertising Mix

As connected TV (CTV)rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting…

Unlock the Power of TV Streaming to Drive New Customers

U.S. consumers have a serious streaming habit; 99% of U.S. households subscribe to one or more streaming services,1 with over 40% of…

Rethinking Returns: How to Tackle the Inevitable

Returns are, unfortunately, a fact of retail life, particularly in the age of ecommerce. The National Retail Federation (NRF) reported that U.S….

The State of B2B Ecommerce: How Investments in CX and AI Are Driving Sector Growth

The B2B buying journey has historically been high-touch and highly complex. But the ease and personalization found with consumer-facing ecommerce sites, especially…

On the Verge: Embracing Gaming Communities to Drive Commerce

The fastest-growing segment of entertainment isn’t movies, TV or even short-form video — it’s gaming. In fact, more than one-third of the…

Driving Long-Term Loyalty with Post-Purchase Innovations

There’s no denying that consumers today expect more from the retail experience, and increasingly, that includes their experience with a brand even…

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