Digital Marketing

To keep up with consumers’ digital advances, retailers are becoming savvier, implementing strategies and programs via smartphones, tablets and other digital venues. Digital marketing can take the form of push messaging, in-store digital signage, location-based promotions, email messaging and much more. Smart marketers are working on complete strategies that include the best new digital solutions in addition to tried-and-true traditional methods. This section will guide retailers down the path to digital marketing success.

Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video

As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile as both a shopping and customer engagement channel. On Black Friday 2017, mobile generated 54.3% of visits and 36.9% of revenue, while mobile accounted for 37% of orders and 56% of visits on Cyber Monday, according to Adobe Digital Insights. These figures are fairly convincing arguments for the case that today’s digitally savvy consumers now rely on the small screen as a critically important stop in their shopping journeys.

10 Tips To Maximize Your Omnichannel Marketing Strategy

There are plenty of ways to connect with customers on their channels of choice. What can be difficult is getting the relevant content and mix of channels right for every customer. The challenges associated with managing vast amounts of content, and sharing that content globally and in multiple languages, can be a painful logistical issue for marketers who are not equipped with the right process and tools. With this in mind, here are 10 tips to help you maximize your success. I’ve seen these tactics deliver consistent results in multiple real-world omnichannel marketing initiatives. Why not try a few and see what happens?

Munvo Partners With Evergage To Launch Personalization Practice

Munvo, a Montreal-based consulting firm, has partnered with Evergage, a personalization platform provider, to accelerate digital marketing transformation for enterprise customers. With the partnership, Munvo will deliver personalization capabilities to enterprise clients in retail, financial services, travel and other industries.

Zulily Pampers Millennial Pet Parents, Sees Sales Soar 33%

Millennials own more than one-third of pets (35%) in the U.S., more than any other generation, and they are leading the “humanization of pets” trend, according to the American Pet Products Association. In a recent survey, e-retailer zulily found that Millennial pet owners view their pets more like their children than previous generations, and almost all of them (92%) purchase gifts such as toys, clothing and treats for pets. More than half of Millennial men (55%) purchase gifts for their pets once a month or more, as do 47% of women. Millennials who buy their pets gifts on a monthly basis do so four times a month on average.

Astound Commerce Merges With Fluid To Create Digital Experience Agency

Astound Commerce has merged with Fluid, a digital CX and software solutions company, to create a commerce-led digital experience agency. The combined organization will provide digital design, consulting and engagement marketing. The merger doubles U.S. operations for Astound Commerce, adding a presence in New York to its offices in San Francisco, London, Munich, Hamburg, Dubai and Toronto. The combined company will employ nearly 800 people. Astound Commerce CEO Igor Gorin will lead the merged company as CEO.

Adore Me Boosts Active Customers 2.3X With Multi-Point Customer Segmentation

Like many new retailers, online lingerie seller Adore Me initially devoted a significant amount of resources to customer acquisition. The strategy worked: within six years of its founding, the members-only site, which offers new collections of merchandise every month, had grown to $100 million in annual revenue. However, “at some point we realized that our revenue had shifted from new customers to our existing customers,” said Josselin Petit-Hoang, CRM Marketing Manager at Adore Me. But maximizing engagement and sales from those customers was going to be a challenge, because “our communications with these existing customers were very basic,” said Petit-Hoang in an interview with Retail TouchPoints. “We were only using email, and we were essentially sending the same message to all of them. But not all customers are equal: Some are very engaged; they buy a new set of lingerie every month. Others come to the site twice a year, buying one set for the spring and another for the fall.”

RevCascade Launches Souler Influencer Commerce Platform

RevCascade has unveiled Souler, a commerce platform enabling influencers to sell products to their followers through a dedicated online storefront. Additionally, the platform is designed to give brands the opportunity to broaden their distribution network, gain new customers and increase revenue. Via Souler, influencers can sell products without the burden of managing physical inventory or the complexities of building their own e-Commerce sites, including processing orders and managing customer service. Boosts AOV After Generating 35% Click Share Of Valentine’s Day Search Ads

  • Published in News Briefs
Valentine’s Day spend hit a record $19.6 billion this year, according to the National Retail Federation (NRF). leveraged both popular and niche search terms to outperform its floral retail rivals, beating competitors in both search ad volume and click share in the month leading up to the holiday. Improving these metrics…

Exclusive Q&A: Is The AI Buzz More Hype Than Reality For Retail?

Artificial intelligence (AI) and machine learning were the blazing-hot buzzwords at the NRF Big Show in January 2018. But at least one industry expert, Forrester Principal Analyst for Digital Business Strategy Brendan Witcher, believes the AI excitement needs a reality check. In an exclusive interview with Retail TouchPoints, Witcher agrees that AI is a powerful set of technologies with significant potential applications in retail, but notes that the key word is potential. To turn that potential into reality, retailers will need a number of things, including time; resources; safeguards; and most important, lots and lots of data.

Faulty Ad Metrics Cost U.S. Retailers $5 Billion In 2017

  • Published in News Briefs
Retailers missed out on an additional $5 billion in net new revenue by focusing on the wrong advertising metrics, according to Nanigans, a performance advertising software provider. In 2017, total U.S. retail digital ad spend was $18.2 billion, and approximately 14% of that — more than $2.5 billion — was…

Customer Reviews Help Brand Gain Quick Traction With Retailers

After establishing its business with natural products specialty stores and a select group of e-Commerce companies, the Seaweed Bath Co., a manufacturer, wholesaler and online retailer of seaweed-based skin, hair and personal care products, began to grow its business with larger retailers. Leveraging consumer-generated content (CGC) in the form of online product reviews was a key component of the company’s strategy to build its brand in the mass market, so Seaweed Bath turned to Bazaarvoice to help collect authentic product reviews from consumers and distribute them to its retail customers.

Never Too Late: 69% Of Super Bowl Viewers Shop Two Days Prior To The Big Game

Before the New England Patriots and Philadelphia Eagles square off in Super Bowl LII in Minneapolis on Feb. 4, retailers had better ensure they are stocked up on food, beverages, team apparel and TVs. U.S. consumers will spend a total of $15.3 billion on Super Bowl-related retail purchases ahead of the game, according to estimates from the NRF and Prosper Insights & Analytics. This total marks an 8.5% year-over-year increase and is the second-highest estimate on record. Retailers have to prepare for the Super Bowl differently than a typical holiday or special occasion. While 30% of consumers started shopping at least one week before the game, 69% will complete their purchases just a day or two before, or even the day of, the Super Bowl, according to research from Valassis.

Key Trends From The 2017 Holiday Shopping Season

The 2017 holiday shopping season was record-breaking. Black Friday sales alone totaled $5 billion — with customers spending more than $1 million per minute online, according to e-commerce platform Shopify. Additionally, Cyber Monday 2017 was the single largest shopping day worldwide in Amazon’s history — overcoming its annual summer sales holiday, Prime Day, by a long shot. Overall, it was estimated that retail sales from November 1 through December 24 (Christmas Eve) were up 4.9% over last year, the largest year-over-year increase since 2011, according to data from Mastercard SpendingPulse.

Ralph Lauren Appoints New Executives To Lead E-Commerce, Digital

Ralph Lauren Corporation has appointed Alice Delahunt as Chief Digital Officer, a newly created role in which she will be responsible for elevating the company’s global digital platforms. Delahunt also will be tasked with enhancing the digital experience for consumers across all channels to drive consumer acquisition, retention, value and revenue. She will report to Ralph Lauren’s CEO Patrice Louvet.
Subscribe to this RSS feed