Digital Marketing

Foot Locker Details $54M Investment in Educational and Economic Opportunities for Blacks

Beginning with the June 2020 launch of its Leading Education & Economic Development (LEED) Initiative through January 2022, Foot Locker has invested…

3 Immersive Customer Experiences Using Augmented Reality

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented…

New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience at Saks Fifth Avenue,…

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…

Williams-Sonoma Promotes Veteran Insider to Brand President Role

Williams-Sonoma Inc. has named Felix Carbullido as the new President of its namesake brand. He is replacing Ryan Ross, who resigned earlier…

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok, created in partnership with…

How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion…

How 3D Helps Footwear Brand Merrell Move at the Speed of the Consumer

With the metaverse ever-present in the media these days, most people’s first thought when hearing the term “3D” will be of things…

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the…

How Data Security Shifts are Driving New Marketing Mandates

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the…

Reports: Meta Expands its Avatar Fashion Marketplace with Addition of DressX

Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new Avatars Store, multiple sources…

Omnichannel Retail Index Spotlights 4 Investment Areas

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The…