Digital Marketing

Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious…

SubSummit 2025 Preview: Leveraging Subscriptions to Build Loyalty (and Revenue)

Subscriptions and other tools for reaping recurring revenues will be examined, explained, dissected and analyzed at SubSummit 2025, taking place May 28-30…

Southern Glazer’s Brings AI-Fueled Ecommerce Capabilities to the Fragmented Alcohol Market

Southern Glazer’s Wine & Spirits is one of the biggest names in the U.S. alcohol beverage industry, but as a distributor that…

Ikea Adds Opportunities to Earn Loyalty Rewards Throughout the Shopper Journey

After doing away with its 5% blanket discount for loyalty members in 2023, Ikea U.S. has launched a new rewards program for…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

Why One SaaS Vendor Decided to Share the Burden of Tariffs with its Retail Clients

If there’s anything we know for sure about the impact of President Trump’s tariffs thus far, it’s that the very idea of…

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils…

Nike Reorganizes Leadership Structure, Names New President

Nike has made significant structural and personnel changes at the top of its organization. The footwear company’s Consumer, Product and Brand leadership,…

QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event

Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down on the partnership with…

The New Consumer Journey: Here’s How Brands Can Ride Ahead

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses…

Instacart Accelerates Move into Enterprise Tech with Wynshop Acquisition

Instacart has purchased Wynshop, which provides ecommerce solutions to retailers including Wakefern and Pattison. Instacart has increasingly been focusing on physical stores…

Saks to Curate New Multi-Brand Luxury Storefront on Amazon

Saks Fifth Avenue has partnered with Amazon Fashion to launch a Saks-branded storefront on Amazon. The department store retailer will curate a…

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Digital Marketing

Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations

SubSummit 2025 Preview: Leveraging Subscriptions to Build Loyalty (and Revenue)

Southern Glazer’s Brings AI-Fueled Ecommerce Capabilities to the Fragmented Alcohol Market

Ikea Adds Opportunities to Earn Loyalty Rewards Throughout the Shopper Journey

From Spectators to Players: How to Rethink Marketing During Live Sports

Why One SaaS Vendor Decided to Share the Burden of Tariffs with its Retail Clients

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

Nike Reorganizes Leadership Structure, Names New President

QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event

The New Consumer Journey: Here’s How Brands Can Ride Ahead

Instacart Accelerates Move into Enterprise Tech with Wynshop Acquisition

Saks to Curate New Multi-Brand Luxury Storefront on Amazon

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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