Digital Marketing

The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations…

3 Questions with CI&T’s Melissa Minkow: 2025 has Proven the Need for Supply Chain Resilience, Data Modernization

A lot has happened in the first half of 2025, so for to kick off the new season of the Retail Remix…

Mirakl, Criteo Link up to Unlock Retail Media Opportunity for Third-Party Sellers

Commerce media solution Criteo and the retail media arm of marketplace solution Mirakl have launched a global integration to unlock as-yet untapped…

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of brushes. As an online…

Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic

Of course you love your partner. But do you trust their taste? This question — familiar to anyone who has had a…

American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat map program — to…

Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which this year was extended…

Streaming-Friendly Live Shopping Channel to Offer ‘Black Friday Every Day’ Pricing

BLCK, a live shopping channel designed for streaming TV, will air creator-led shoppable product shows and interactive deals across platforms including Roku,…

The Top 10 Legal Risks Impacting the Value of a Retail Brand

Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not…

Uber Named Official ‘Mobility’ Partner for the LA28 Olympics

Uber will be the official rideshare and on-demand delivery partner of the LA28 Olympic and Paralympic Games, as well as for Team USA,…

Exclusive: The Top 10 Best-Performing Retail Ads from the First Half of 2025

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness of a TV…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.