Digital Marketing

What Google Analytics 4 Means for Your Ecommerce Site

Earlier this spring, Google announced that its flagship analytics platform, Google Analytics, will be transitioning from Universal Analytics (UA) to Google Analytics…

Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online commerce expert Bill Ready…

Madison Reed Names New Marketing and Digital Chiefs

Hair color retailer Madison Reed is strengthening its C-suite with two new appointments. Brad Lande-Shannon has joined the company as Chief Marketing…

How Retail Workers Can Be Leveraged as Effective Brand Influencers

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…

Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status….

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach…

eBay Acquires NFT Marketplace KnownOrigin

eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded in 2018, KnownOrigin’s technology…

Simon Debuts Multi-Retailer Product Search Engine Offering Mall Shoppers In-Stock Data

Mall operator Simon has launched a new search engine that will let shoppers research in-stock products at participating retailers in Simon properties….

Lowe’s Creates 500 3D Assets to Help Customers Build in the Metaverse

Instead of building its own branded space in the metaverse, Lowe’s is focusing on doing what it does best — helping its…

Walmart and Roku Team Up to Take on TV Commerce

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Supermercados ECONO, a retailer with 64 grocery stores in Puerto Rico, is upgrading its current ecommerce platform, ECONO ToGo, with technology from…

Digital Marketing

What Google Analytics 4 Means for Your Ecommerce Site

Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

Madison Reed Names New Marketing and Digital Chiefs

How Retail Workers Can Be Leveraged as Effective Brand Influencers

Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

eBay Acquires NFT Marketplace KnownOrigin

Simon Debuts Multi-Retailer Product Search Engine Offering Mall Shoppers In-Stock Data

Lowe’s Creates 500 3D Assets to Help Customers Build in the Metaverse

Walmart and Roku Team Up to Take on TV Commerce

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

The 2022 Holiday Planning Guide for Retailers

Building Your Geofencing Business Case

CommerceNext 2022

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