Digital Marketing

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Amazon Announces Prime Day Part Two, Set for Oct. 11-12

After months of rumors, Amazon has official announced that it will host a second Prime sales event this fall. Aimed at helping…

Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

With 2 million third-party sellers accounting for more than half of its retail revenue, Amazon’s relationship with the businesses that sell on…

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out the immersive digital experience…

Searchspring Launches Tools for Personalized Email Campaigns

Searchspring, a search, product merchandising and personalization platform, has added Searchspring Personalized Email Recommendations to its Personalization Suite. The solution is designed…

3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

Inflation and the threat of recession are defining aspects of the 2022 holiday season, but the potential bad news will do little…

The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm…

Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are…

Sam’s Club Expands Retail Media Offering to Aid Product Discovery

Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site reach the right consumers…

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in place, consumers focused less…

Digital Marketing

How Rising AR Adoption is Driving Snap’s Commerce Strategy

Amazon Announces Prime Day Part Two, Set for Oct. 11-12

Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Searchspring Launches Tools for Personalized Email Campaigns

3 Expert Perspectives on Why Margin, Experience and Loyalty Will be Key to Winning Holiday 2022

The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Sam’s Club Expands Retail Media Offering to Aid Product Discovery

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

How Retailers Are Embracing Tech to Tackle Staffing Shortages

55% of Consumers to Alter Holiday Spending as Recession Concerns Loom

5 Ways Brands Are Embracing the Metaverse Moment

2022 Holiday Trends Guide: What Shoppers Will Buy This Holiday Season

6 Steps to Ecommerce Site Search That Converts

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