Digital Marketing

Direct Wines Pairs Lifetime Movies with Wines in New Subscription Service

A+E Networks and Direct Wines have teamed up to create a new wine subscription program catering to viewers of the Lifetime network….

2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in…

TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit

TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back against accusations that the…

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made…

Building a Retail Media Network From Scratch: How Retailers Can Maximize the Value of Untapped Data

For 20-odd years, third-party cookies have reigned supreme in the advertising world as digital ads rocketed to a market worth hundreds of…

Brands Pop into the Surreal as 3D Billboards Surge

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is…

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a…

How Twitter’s New Cannabis Advertising Policy is Reshaping the Industry’s Future

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of…

From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories…

ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Under…

David’s Bridal Creates Eye-Opening Digital Lookbook

David’s Bridal has created The Wink, a collection of seasonal product guides curated by the retailer’s in-house team of designers. Each of…

Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation

Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led beauty brands. The Sephora…

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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