Digital Marketing

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of…

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie…

Real-World Reminders Can Make CTV Ads More Impactful

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue…

Instacart’s Long-Awaited IPO Values Company at $10 Billion

Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology…

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s…

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Sam’s Club has launched a new media and sales performance dashboard, designed to create a “central source of truth” for brands that…

Amazon to Kick off Holiday Shopping Oct. 10 with Second Prime Day Event

Amazon has set the date of its previously announced second Prime sale of the year, following its biggest-ever day of sales during…

Victoria’s Secret Launches Fund Supporting Gender Equality Worldwide

Victoria’s Secret has introduced The Tour Impact Fund, designed to support gender equality and amplify voices in the communities where the VS20…

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon, is celebrating his 10th anniversary with the company this year, and so…

What to Expect and What to Wish for from Retailers this Holiday Season

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This…