Digital Marketing

Build-A-Bear Continues Push into Branded Content with Holiday Feature Film

Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, is bringing its latest feature film, Glisten and the Merry Mission, to digital platforms following…

Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves

Meta is ready to launch its Twitter/X-competitor Threads in Europe this month, The Wall Street Journal reports, citing people familiar with the…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email…

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From…

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign…

Revving Up Sales: The Competitive Edge of Visual Content

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. With…

Macy’s Taps Caesars Entertainment Exec as Marketing Chief

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. 11, 2023. Otterman, a 25-year marketing veteran who…

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss…

Retailers Focus Giving Tuesday Efforts on Feeding People, Pets

Among the many charity-themed promotions associated with Giving Tuesday on Nov. 28, several are designed to feed the hungry — whether they…

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still…

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to…

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Digital Marketing

Build-A-Bear Continues Push into Branded Content with Holiday Feature Film

Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

True Classic Boosts Post-Purchase Email CTR by 1.87%

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Revving Up Sales: The Competitive Edge of Visual Content

Macy’s Taps Caesars Entertainment Exec as Marketing Chief

Retail Media is Omni-Funnel: How to Master It

Retailers Focus Giving Tuesday Efforts on Feeding People, Pets

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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