Digital Marketing

Sheetz Adopts Unified Solution to Optimize Demand Planning

Sheetz, a convenience store chain with 630 stores across six states, has chosen the RELEX Solutions unified retail planning solution. The retailer…

Lululemon Names Former Twitch Exec to Head Digital Fitness Division

Lululemon Athletica has named Michael Aragon, formerly Chief Content Officer at Amazon subsidiary Twitch, as CEO of MIRROR and lululemon Digital Fitness….

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which…

Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company…

Exclusive Q&A: The 9 Themes Shaping the Future of DTC

2021 was a critical year for the direct-to-consumer (DTC) space. With consumers’ rapid shift to ecommerce channels, DTC players had to navigate…

The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven,…

Ad Optimization Platform Quartile Acquires Sidecar

Quartile, which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition…

Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role

Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in this industry, they can’t…

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior…

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly…

Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series

Target has launched the Bet on Black pitch competition series, which will highlight 12 Black-owned startups in a range of industries. The…

The Age of ‘Pixel x Frame’: Social Experiential Design

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the…

Digital Marketing

Sheetz Adopts Unified Solution to Optimize Demand Planning

Lululemon Names Former Twitch Exec to Head Digital Fitness Division

Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Exclusive Q&A: The 9 Themes Shaping the Future of DTC

The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Ad Optimization Platform Quartile Acquires Sidecar

Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Target Enhances Commitment to Black-Owned Brands With Shark Tank-Style TV Series

The Age of ‘Pixel x Frame’: Social Experiential Design

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

‘Returnuary’ is Coming: Stay Agile on Tax in Preparation

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