Blog Posts

Building a Retail Media Business that Stands the Test of Time

Retail media is one of the fastest-growing channels in the digital advertising space. In the U.S. market, 2023 is expected to be…

How Incentivized Offerwall Marketing can Boost User Acquisition and Engagement

As a retail marketing executive, you are likely familiar with the challenges of online marketing in today’s fast-paced digital landscape. Tightening budgets,…

Delay Now, Pay Later: Why Ecommerce Can’t Afford to Skimp on Consumer Data Security

More than 80% of the world’s consumers now shop online, providing retailers with more consumer data — and better information and insights…

Times are Changing and so Must Supply Chains

We quite often read that “Company ABC” is looking to pull out of China, or “Company XYZ” is moving production in response…

Lesson from Netflix: How Marketers can Enhance the Ecommerce Shopper Experience

When you open Netflix, you’ll likely see suggestions based on your recent viewing, whether it’s “Top Picks for You” or “Because you…

Ecommerce Fraud: What is it and how do we Prevent it?

A study conducted by PwC in 2022 showed that in the last two years, more than 50% of surveyed companies had experienced…

Social Commerce is Taking Off. Here’s How it Gets to the Next Level

Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which hit an estimated $37…

With Retail Layoffs, Communication is Key

As many organizations across the country appear ready to tighten their belts in the face of recession, some are making difficult decisions….

How AP Automation is Helping Protect Retailers Against Invoice Fraud

At a time when huge numbers of retailers and main street businesses are under incredible pressure just to stay afloat, the last…

Overwhelmed Customer Service Teams? Keep Returns at Bay with Automation

The not-so-new online face of retail has already transformed most aspects of the path to purchase for consumers, and almost every part…

The Rise of the Retail Media Network and What it Means for Luxury Retail

Retail media networks are digital platforms that allow retailers to monetize their customer data by selling targeted advertising space to brands. These…