2 days ago Personalized Content Motivates Purchases for 59% of Consumers Providing personalized content to shoppers has a measurable impact on their purchasing decisions: 59% are likely to purchase a certain brand, or…
1 week ago Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target Influencer marketing spending in the U.S. is expected to reach $4.6 billion in 2023, double where it was just five years ago,…
3 weeks ago Social Commerce Experience Still Falls Short of Consumers’ Expectations With the average person spending 2.5 hours on social media every day, it’s not surprising that social media is taking an ever-larger…
1 month ago As Economic Pressure Increases, Holiday Shoppers Turn to Resale Amid soaring inflation, cost-of-living increases and concerns around product availability, Americans are showing an increased willingness to buy and receive pre-owned holiday…
2 months ago 86% of Consumers Still Shopping Online at or Above Pre-Pandemic Levels Inflation isn’t dampening the holiday spirit — 86% of shoppers plan to shop the same or more online than they did pre-pandemic….
2 months ago Despite Amazon’s Ultra-Busy Site, Walmart Ecommerce Puts up a Strong Fight Amazon attracts a remarkable 2.5 billion monthly visitors to its site on average, more than 5X the 429 million who visit the…
2 months ago As World Cup Kicks Off, not all Americans are Rooting for Team USA As the FIFA World Cup — the world’s largest sporting event — gets underway, it turns out that not everyone in the…
2 months ago Woof! 94% of Consumers Shop for Pet Gifts During the Holidays When it comes to gift-giving this holiday season, 94% of consumers will shop for their pets, with 58% of pet parents planning…
3 months ago 89% of Shoppers Will Pay for Home Delivery In another sign that the demand for home delivery spurred by COVID-19 has abated, a recent consumer survey revealed that 76% of…
3 months ago The Culprit Behind $111 Billion+ in Lost Revenue: Abandoned Ecommerce Carts Retailers face an average 75.7% cart abandonment rate on their websites, resulting in an estimated $111 billon to $136 billion in lost…
3 months ago As Consumers’ Budgets Tighten, Brands Shift Online Ad Spend Away from Less Profitable Products While advertising budgets remain on a growth path in 2022, the ongoing challenges of inflation and consumer cuts in discretionary spending are…
3 months ago Dragons, Elves and Geeky Kids: TV Characters to Dominate Halloween Costume Purchases Halloween 2022 looks set to return to pre-pandemic spending levels and hit a record $10.6 billion in sales, according to the National…
Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions