Online marketplaces have surpassed brand websites and even search engines as consumers’ primary destination for product discovery. In fact, shoppers now browse an average of two to three different marketplaces before making a purchase.
Not only that, but 63% of consumers said in a recent survey that they prefer buying on marketplaces over brand-owned websites. Clearly, retailers must embrace a multichannel strategy to keep up with shifting consumer behaviors. Learn more in this infographic from ChannelEngine and download the full Marketplace Shopping Behavior report here.
