iPapers

How Location-Aware Experiences Can Supercharge Customer Engagement and Build Basket Sizes

As consumers shift toward hybrid shopping journeys, retailers are seeking new ways to marry their brick-and-mortar shopping journeys to their online experiences….

2022 Brand Experience Awards: 22 Retail Brands Redefining Interaction, Engagement & Loyalty

2022 Brand Experience Awards: 22 Retail Brands Redefining Interaction, Engagement & Loyalty Brand experience. Two words that encompass so many things. While…

Gather Zero-Party Data with Creative Engagement Strategies

In an online world dominated by third-party data and cookies, brands like yours are finding it increasingly difficult to reach their customers….

What is Value Exchange Optimization?

If your loyalty program isn’t delivering the desired ROI, it’s time to make some changes. Embracing Value Exchange Optimization can prepare your…

Connected Shoppers Report: The Age of Unified Shopping Experiences

During the height of the COVID-19 pandemic, retailers were forced to be scrappy — making quick decisions to provide the products and…

2021 in Review: A Year for Breakthrough Ideas and Commerce Experiences

2021 In Review: A Year for Breakthrough Ideas and Commerce Experiences It has been another whirlwind year for the retail industry. Although…

The ROI Impact of Intelligent Labor Management: How Retailers are Empowering Frontline Employees

Labor management is a perennial retail challenge, and it’s become even trickier given the evolving nature of consumer and employee behavior today….

The ‘Secret Sauce’ for Enhancing Loyalty Programs: Value Exchange Optimization

Loyalty programs offer retailers an effective tool to foster lasting relationships with their customers. Customers see them as a positive way to…

The Four Hottest Questions About the Future of Commerce Tech on FIRE — Answered!

Today’s commerce ecosystems require both complexity and speed for success. According to Forrester, you should seek vendors adopting the FIRE model (flexible,…

Beyond BOPIS: How Automated Lockers Solve Multiple Challenges

As retailers adapt and perfect automated locker solutions to supercharge their buy online, pick up in-store (BOPIS) experiences and deliver 24/7 customer…

Brand Experience Awards 2021: 18 Retail Brands Redefining Interaction, Engagement & Loyalty

Brand Experience Awards 2021 For the second year, retailX and Retail TouchPoints, are rewriting the rules of customer communication and engagement. Amid the volatility of the…

Omnichannel Advertising In 2021: Using Online Channels To Drive Offline Outcomes

The advertising ecosystem is changing. The deprecation of third-party cookies is looming on the horizon, and we’ll soon enter a new era…

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

Creating a Business Case for Better Planning

12 Ways Online Retailers Trick Consumers with Deceptive Design

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

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