In an online world dominated by third-party data and cookies, brands like yours are finding it increasingly difficult to reach their customers. At the same time, consumers are fed up with companies silently tracking them across the web. So how can brands counter this?
In this new iPaper, you’ll explore three cost-effective strategies you can use to maximize your zero-party data gathering: embracing data value exchange, making data collection engaging, and maximizing the data you already have.
You’ll learn how to:
- Embrace the concept of Data Value Exchange to give consumers an incentive to share their data;
- Make data collection an engaging experience; and
- Maximize the data assets you already have.