As consumers shift toward hybrid shopping journeys, retailers are seeking new ways to marry their brick-and-mortar shopping journeys to their online experiences. Mobile apps play a key role in the evolution, allowing retailers to create personalized experiences.
By adding location to your brand-owned mobile apps and leveraging technologies such as geofences and beacons, you can more effectively engage customers who opt in to location tracking. You’ll also have access to tools and data to drive app adoption, increase loyalty and elevate your brand perception.
Check out this iPaper to discover the benefits of infusing mobile apps with location technology, including:
- Driving engagement by providing timely and contextual experiences;
- Boosting conversions with push notifications sent when a customer enters or leaves your store; and
- Increasing basket size with dynamic in-app content and offers based on a shopper’s location.