Starbucks has introduced Green Dot Assist, a generative AI-powered virtual assistant, in 35 stores, with plans to expand to additional locations in the U.S. and Canada this year. Baristas now can ask questions, either verbally or typed on in-store iPads, rather than flipping through manuals when they need, for example, the ingredients for a seasonal beverage, and receive responses within seconds.
The solution, powered by Microsoft Azure’s Open AI platform, is “designed to support green apron partners — a bold innovation that will unlock new possibilities for the coffeehouse leaders who serve customers around the world,” wrote Deb Hall Lefevre, EVP and Chief Technology Officer at Starbucks in a blog post.
“This marks a significant step forward in our commitment to streamlining operations, reducing friction and giving partner more time to focus on crafting beverages and connecting with customers,” Lefevre added.
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