More than two-thirds (67%) of consumers are influenced by the materials brands choose for their product packaging, and 95% prefer cardboard for its eco-friendly, recyclable sustainability — even though it makes up nearly 30% of packaging waste. And while 84% of consumers are concerned about plastic packaging waste, without using this versatile, durable material, waste overall would increase by 30%.
Learn more about the psychology of colors and the impact of packaging typefaces and design, and what they say about your products, in this infographic from Salazar Packaging.
