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To Win Consumers’ Esteem, Focus on Authenticity, Good Branding

It’s nigh on impossible to control how people feel, but brands can nudge consumers toward a positive opinion with a few branding tricks (alongside good product quality and service, of course). New research shows that:

  • Authenticity is crucial to customers’ opinion of a brand: 80% of consumers say they are more likely to follow a company on social media if their content feels authentic;
  • Branding basics still matter: Something as simple as having signature brand colors can boost awareness as much as 80%; and
  • Blatant self-promotion is a turn-off: Almost nine of every 10 people surveyed said they perceive sponsored ads as a negative interference in their shopping experience, and 80% said they ignore these types of ads altogether.

For more on how to win consumers’ hearts and minds online, check out this infographic from Ansafone Contact Centers.

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