Ace Hardware has introduced RedVest Media, its new retail media network (RMN). In partnership with Epsilon Retail Media, the RMN offers brands access to onsite ads, search and display; email and push messaging; in-store signage; and offsite programmatic advertising via display, video, CTV and mobile.
“Ace has always been about helping our neighbors,” said Molly Hjelm, Corporate VP of Retail Media at Ace Hardware in a statement. “With RedVest Media, we’re now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at both the national and local level.”
Advertisers using the network will be able to track both onsite and offsite campaign impact and ecommerce conversion, with managed and self-service offerings. RedVest Media is fully interoperable with popular platforms including Pacvue, Flywheel and Skai.
Ace is a hardware cooperative with more than 5,100 stores across all 50 states and nearly 73 million Ace Rewards loyalty program members. To mark its centenary, Ace Hardware began a store design upgrade in August 2024 supported by a $1 billion investment, with plans to reconfigure all stores by 2029. Additionally, Ace launched its yard care subscription service, Ace YardRx, in February 2025
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