Social Media Marketing

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok, created in partnership with…

How 3D Helps Footwear Brand Merrell Move at the Speed of the Consumer

With the metaverse ever-present in the media these days, most people’s first thought when hearing the term “3D” will be of things…

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the…

Reports: Meta Expands its Avatar Fashion Marketplace with Addition of DressX

Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new Avatars Store, multiple sources…

Omnichannel Retail Index Spotlights 4 Investment Areas

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The…

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on…

From ‘Beautiful Playground’ to ‘Commerce Destination’: Inside the Vision of Pinterest’s New Chief Shopping Officer

Pinterest’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or…

Formula for Influencer Marketing Success: Give Creators Freedom — and Guardrails

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how…

3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide….

Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online commerce expert Bill Ready…

How Retail Workers Can Be Leveraged as Effective Brand Influencers

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

Starting Off on the Right Foot: 5 Keys to a Seamless Appointment Scheduling Processes

3 Innovative Video Experiences to Drive Your Retail Advertising Strategy

Intelligent Inventory Optimization THE NEW DILIGENCE AGAINST SUPPLY CHAIN DISRUPTION

The New Marketing Playbook: Tips for CMO Success in a Post-Cookie, Purpose-Focused World

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