Social Media Marketing

3 Ways to Benefit from the Inevitable Social Commerce Boom

Although social commerce sales in the U.S. are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide….

Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

Pinterest Co-founder, CEO and President Ben Silbermann is stepping down after 12 years at the helm, and online commerce expert Bill Ready…

How Retail Workers Can Be Leveraged as Effective Brand Influencers

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer…

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach…

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Pinterest is the place to go if you need inspiration for décor, cooking, home improvement projects, summer fashion…the list goes on. But…

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already happening on its platform….

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and…

RICE 2022 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon

As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the…

Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers…

China’s Dada Group Teams Up with JD.com for Annual 415 On-Demand Shopping Festival

Chinese on-demand delivery platform Dada Group is beefing up its 415 Intra-City Shopping Festival, a sales event focused on quick delivery offerings…

How Brands Can Navigate the Social Platform Ecommerce Boom

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike….

Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

MINISO has a big but simple goal: “We hope to make MINISO a popular lifestyle brand among young people by bringing joy…

Social Media Marketing

3 Ways to Benefit from the Inevitable Social Commerce Boom

Pinterest Names Google’s Bill Ready CEO, Underscoring Platform’s Commerce Ambitions

How Retail Workers Can Be Leveraged as Effective Brand Influencers

Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic

How One Auto Dealer Revved Up Car Sales in an Unexpected Place – Pinterest

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

RICE 2022 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon

Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform

China’s Dada Group Teams Up with JD.com for Annual 415 On-Demand Shopping Festival

How Brands Can Navigate the Social Platform Ecommerce Boom

Inside MINISO’s ‘Joyful’ Omnichannel Expansion Plan

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

The 2022 Holiday Planning Guide for Retailers

Building Your Geofencing Business Case

The Retailer’s Step-By-Step Guide to Using Enhanced Product Attribution Data

The Lead Innovation Summit

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