Social Media Marketing

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly…

The Age of ‘Pixel x Frame’: Social Experiential Design

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the…

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will…

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However,…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

Brands and Consumers: How TikTok is Changing the Dynamics

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery…

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical and socially conscious goods continues…

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

Every day, 1,797 new sellers join the Amazon marketplace. With similar growth trends for the many other online marketplaces now available, one…

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail

To create a brick-and-mortar experience that is engaging and, most of all, differentiated from its digital counterpart, brands and retailers need to…

Social Media Marketing

Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

The Age of ‘Pixel x Frame’: Social Experiential Design

Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Brands and Consumers: How TikTok is Changing the Dynamics

Pinterest Debuts Shoppable Livestreaming with Top Creators

Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders

Health Brand Jocko Fuel’s Amazon Success Formula: ‘Fight AI with AI’

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

How The Brand Closet Showroom Social Concept Amplifies the Best of Physical Retail

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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