Social Media Marketing

Pacsun Taps 1970s Nostalgia for Assortment Celebrating the Return of McDonaldland

Pacsun has partnered with McDonald’s for an exclusive apparel collection inspired by the fashions and fads of the 1970s. The Pacsun x…

Ace Hardware Launches RedVest Retail Media Network

Ace Hardware has introduced RedVest Media, its new retail media network (RMN). In partnership with Epsilon Retail Media, the RMN offers brands…

The Great Retail Rewind: Nostalgia’s Back on the Shop Floor

Feel a sense of déjà vu? You’re not alone. These days, culture seems to be in a constant state of rewind. Nostalgia…

Why Following Amazon is Probably Killing your Retail Media Strategy

Retail media is being rewritten. For years, the dominant approach has been to follow Amazon’s blueprint — build digital ad infrastructure, optimize…

Labubu Lessons: The Power of Virality, Treat-Yourself Culture and Owning a Moment

Yes, you read that right – Labubu. Thankfully, I have Gen Z kids and a marketing team that keeps me up to…

How Indoor Playgrounds are Revitalizing Malls and Foot Traffic

Since 2022, many retail malls have experienced a decline in shopper traffic, with losses ranging from 1% to 21%. This is likely…

Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce

ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping platform. At the new…

Anthropologie Promotes Maeve to Standalone Brand, Plans Stores and Exclusive Catalog

Anthropologie’s customer favorite Maeve label has been elevated to a standalone brand with its own branded storefronts, beginning with the initial concept…

3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence

When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her career she has handled…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

Walmart Kicks Off Multi-Year Partnership with Major League Soccer

Walmart is latching on to the growing interest in soccer, embarking on a multi-year partnership with Major League Soccer (MLS) and Leagues…

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of brushes. As an online…

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