Social Media Marketing

To Experience the Future of Retail, You’ll Want to Go to the Store

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while…

How Olivela is Turning Luxury Fashion into a Force for Good

A designer handbag probably isn’t the first thing that comes to mind as a vehicle for making the world a better place,…

As Headwinds Mount, Lifetime Value will Become Ecommerce’s ‘North Star’

The ecommerce pandemic party is officially over. Following two lockdown-induced boom years, online retailers that were once investor and media darlings –…

Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of…

Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Johnny Earle always enjoyed the process of creating — even more so than the outcome. It’s the reason why he started 16…

How Youthforia Went from Instagram to Ulta in Less than 18 Months

“Direct to consumer” is so 2022. This year, DTC has a new meaning, or at least an alternate one — “direct to…

5 Tips for Maintaining Subscription Momentum

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the…

Expanding the ‘Digital Closet’: Warner Music Group Invests in DressX

Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to…

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and…