Social Media Marketing

Shopify Touts ‘Flywheel Effect’ with Expansion of ‘Audiences’ Advertising Tool to TikTok, Snap, Criteo

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap, commerce…

Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of…

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie…

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s…

Victoria’s Secret Launches Fund Supporting Gender Equality Worldwide

Victoria’s Secret has introduced The Tour Impact Fund, designed to support gender equality and amplify voices in the communities where the VS20…

Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept….

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had…

How Prada, Starbucks and Porsche are Using Discord to Up Their Customer Engagement Game

For many people Discord remains an anomaly — something they may have heard of during the pandemic but found too technically intimidating…

Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and…

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a…

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation…