Email Marketing

How Data Security Shifts are Driving New Marketing Mandates

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the…

3 Ways Retailers Can Harness the Post-Purchase Experience

A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how brands attract customers to…

Why AMP for Email has a Place in Every Email Marketers’ Playbook

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load…

Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role

Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in this industry, they can’t…

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior…

Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its…

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with…

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as…

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over…

How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Amazon is well known for being one of the largest retailers in the world. What’s less well-known is that thousands of other…

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

Starting Off on the Right Foot: 5 Keys to a Seamless Appointment Scheduling Processes

3 Innovative Video Experiences to Drive Your Retail Advertising Strategy

Intelligent Inventory Optimization THE NEW DILIGENCE AGAINST SUPPLY CHAIN DISRUPTION

The New Marketing Playbook: Tips for CMO Success in a Post-Cookie, Purpose-Focused World

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