Email Marketing

Listen Now: How DSW is Navigating a New Era of Engagement

The retail marketing playbook is rapidly evolving, with massive changes underway in core channels such as search and social media — not…

Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

Moving People: How to Engage Audiences Through Direct Mail and Digital

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the…

AliExpress Adds Marketplace Selling Model for U.S. Merchants

AliExpress, which welcomed U.S. merchants onto its platform for the first time in October 2024 with the launch of its AliExpressLocal Direct…

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been…

How Cozy Earth Uses Personalized Marketing to Cozy Up to Customers

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the brand’s…

Why David’s Bridal’s New Media Network is Key to its Post-Bankruptcy Future

Most retail segments have several pillar retailers that rule the vertical. Think about apparel, furniture, grocery and even more niche segments like…

David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the debut of the Pearl…

Three Things Consumers Value More than Price When Choosing a Brand

Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose the products they buy…

How to Revitalize Seasonal Businesses to Stay Open All Year

When one owns a seasonal business, such as landscaping or wedding services, they can face several challenges. How do seasonal businesses survive…

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.