Email Marketing

Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role

Retailers selling online have benefited from the ecommerce surge engendered by COVID-19, but as with anything else in this industry, they can’t…

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior…

Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase

AI and brand language optimization are playing increasingly important roles in ecommerce, but Party City has leveraged these tools to boost its…

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with…

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

Remarkety, a data-driven ecommerce marketing platform, has launched Email Capture Booster. The solution was designed to strategically interact with the customer as…

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Deloitte indicated that parents’ projected spend was up 16% year over…

How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Amazon is well known for being one of the largest retailers in the world. What’s less well-known is that thousands of other…

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

What to Expect in the Inbox in 2021

The email inbox is crowded like never before. Since the start of the pandemic, companies have had to make an aggressive shift…

Email Marketing

Why Ecommerce Growth Will Benefit from Brick-and-Mortar Stores’ New Role

Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’

Party City Uses AI-Enhanced Emails to Drive 4% In-Store Sales Increase

Study: More Than Half of Shoppers Across All Generations Prefer Email Communications

Remarkety Helps Retailers Email Customers at the Point of Online Purchase to Reduce Cart Abandonment

Want to Know the Holiday Season’s Top Trends? Look at Back-to-School for Insight

How (and Why) Amazon is Sharing its Tech with Retailers Around the World

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

What to Expect in the Inbox in 2021

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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