The Retail TouchPoints Network

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Can Nearshoring Prevent the Next Supply Chain Crisis?

To Tackle Workforce Issues, Retail Leaders Need to Display Their Vulnerability

Harnessing Collaborations to Drive Brand, Product and Revenue Results

Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston

The Story Behind Coachtopia, Coach’s New Vision for Circular Fashion

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Email Marketing

Is Retail Media Like Eating the Forbidden Fruit?

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of…

Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands

Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across its many brands, which…

Arity PMP Helps Customize Ads Based on Consumer Driving Behaviors

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and…

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation…

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly while others always have…

Retailers Take Note: Generative AI is Killing the Single Voice of the Brand

Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while it hits a mainstream…

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S….

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series, Resilient…

New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made…

Brands Pop into the Surreal as 3D Billboards Surge

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is…

ASOS Adopts Retail Media Solution to Power Ads Across Multiple Touch Points

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Under…

Homedics CMO Reveals 6 Major Truths About Modern Marketing

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle, PacSun, Ralph Lauren…

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Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024