Mobile Marketing

Meta’s WhatsApp Takes Another Step Toward ‘Super App’ Status with Commerce Enhancements

Meta unveiled a number of updates that will make easier for users to find, message and buy from businesses on its messaging…

Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was…

Brazil’s RaiaDrogasil Taps into Store WiFi to Personalize Promotional Offers

Latin America drugstore chain RaiaDrogasil is leveraging its in-store WiFi network to offer location-based marketing across 2,500 Brazilian locations. The solution, which…

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Klarna is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million…

Cloud4Wi Helps Retailers Deliver Personalized ‘Real-Time Moments’ In-Store

The Cloud4Wi platform is designed to help retailers leverage their WiFi network and mobile apps to engage customers with location-aware experiences. The…

AdAdapted Helps Retailers Target Shoppable Mobile Ads to Likely Customers

Shopping list marketing and insights platform AdAdapted has launched Shoppable Video Ads. The offering can help retailers and brands seamlessly tell their…

Bluecore Helps Retailers Enable Personalized Mobile Messaging

Bluecore has launched Bluecore Mobile, a tool designed to replace blast messaging with personalized communications on mobile devices. The solution aims to…

3 Ways Retailers Can Harness the Post-Purchase Experience

A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how brands attract customers to…

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

Vibes Integrates with Salesforce Marketing Cloud to Build Stronger SMS Campaigns

Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native access to its SMS…

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With stores closed and consumers…

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms….