Mobile Marketing

Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly…

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of brushes. As an online…

American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat map program — to…

Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which this year was extended…

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

The New Consumer Journey: Here’s How Brands Can Ride Ahead

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses…

Boardriders Debuts Quiksilver Mobile App in 7 European Markets

Boardriders, parent company of brands including Billabong and Roxy, has launched the Quiksilver app in seven European countries: France, Germany, Italy, the…

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration…

Small Marketing Tweaks, Big Results: DSW Proves the Power of Personalization

It’s no secret that brand loyalty is eroding amid increasing price sensitivity and digital overload. While personalized engagement tactics may have been…

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