Mobile Marketing

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

Vibes Integrates with Salesforce Marketing Cloud to Build Stronger SMS Campaigns

Mobile engagement platform Vibes has been integrated with Salesforce Marketing Cloud’s (SFMC) Journey Builder to provide retailers native access to its SMS…

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Over the course of the pandemic, brands and retailers felt the pressure to level-up their digital experiences. With stores closed and consumers…

Petco Launches Retail Media Network

Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce, desktop and mobile platforms….

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

PDI, a global provider of enterprise management software for the convenience and fuel industries, has purchased the GasBuddy mobile app, which drivers…

Win Customers and App Downloads with App Clips

If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers Forcing…

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

Macy’s veteran Martine Reardon has taken on a new role at the National Retail Federation as CMO and EVP of Content and…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits, which had operated…

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As…

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Today, most CPG brands or grocery retailers would consider the retailer’s own website the single most important digital touch point for online…

Where Online Shopping Rises, WhatsApp Follows

Ecommerce has grown exponentially over the last two decades, albeit at a fairly steady pace. With the onset of the COVID-19 pandemic…

Mobile Marketing

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Vibes Integrates with Salesforce Marketing Cloud to Build Stronger SMS Campaigns

MOSCOT Eyewear Sees 174% Revenue Lift Among AR Users

Petco Launches Retail Media Network

PDI Buys GasBuddy, Plans Expanded Promotion Capabilities for the Mobile App

Win Customers and App Downloads with App Clips

Former Macy’s CMO Martine Reardon Joins NRF Executive Team

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Why Off-Retailer-Platform Commerce-Enablement is Essential for CPG Brands

Where Online Shopping Rises, WhatsApp Follows

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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