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The Advertiser Action Plan

Steps to addressable, measurable marketing — everywhere

There have never been more ways to reach customers. But truly unlocking the power of omnichannel marketing requires solutions that transform customer data from across channels into valuable insights. Modern marketers know this now goes beyond cookie-based and third-party tools.

This new guide spotlights the challenges marketers must overcome, including continuing data fragmentation and more privacy laws, and outlines how how first-party data can address those challenges while unlocking deeper insights into who your customers are.

You’ll learn how to:

  • Audit your data strategy;
  • Use technology to use first-party data and authenticate traffic;
  • Craft compelling value exchanges that facilitate first-party data sharing; and
  • Adapt and evolve data-driven advertising based on new digital trends and privacy regulations.

Download this free guide today and discover how authenticated advertising can help you better reach and engage your customers.

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Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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