BLCK, a live shopping channel designed for streaming TV, will air creator-led shoppable product shows and interactive deals across platforms including Roku, Fire TV, Apple TV and Google TV during the all-important holiday season. All products offered on BLCK will carry a “Black Friday. Every Day.” badge, meaning shoppers get 10% off the best listed price anywhere online.
“We built BLCK for the brands that want more than clicks — they want attention, emotion and conversion,” said George Davison, Director of BLCK in a statement. Addressing potential advertisers, Davison said “This is your moment to get in front of millions of shoppers on the biggest screen in the home, just in time for Q4.”
Every featured product on BLCK will be showcased via five-minute creator-hosted shows, 30-60 second promo ads and placements on the channel’s 24/7 live TV loop, airing multiple times per day in prime engagement windows. BLCK reaches more than 100 million devices on hardware including Samsung, LG and TCL.
BLCK is offering brands the choice of three exclusive tiers:
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- BLCK Members: Marketplace listing, streaming discovery, analytics access ($995/year);
- BLCK VIP: Members’ tier benefits, plus full five-minute show, plus promotional ad ($5,000 one-time cost);
- BLCK Diamond: VIP benefits, plus featured homepage placement, prime-time air slots, trending carousel, top-category exposure and social promos across TikTok, Instagram and YouTube ($15,000 one-time cost).
