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Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

The Container Store Rebrand Touts the Benefits of an ‘Organized Life’

Many people visit The Container Store as they’re contemplating a home or business renovation, but this time the retailer is receiving the…

4 Practical Tips for TikTok Success

The speed at which TikTok has become a focal point of conversation and community in the U.S. has been nothing short of…

Chewy to Host Live Pet Adoption Event on TikTok this Valentine’s Day

Online pet retailer Chewy is inviting pet lovers to go on a “date” with rescue animals from the Peggy Adams Animal Rescue…

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed to provide practical answers…

Brands and Consumers: How TikTok is Changing the Dynamics

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two…

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

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