tiktok

TikTok Launches First-Party Measurement Solution for Advertisers

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s…

TikTok Hit with €345 Million Fine for Data Privacy Violations in Europe

The Irish Data Protection Commission (DPC) has fined ByteDance-owned TikTok €345 million (approximately $368 million) for a series of violations of children’s…

TikTok Shop Officially Debuts in the U.S.

It might have been the worst-kept secret in retail, but after months of unconfirmed reports, behind-the-scenes testing and tales from the front…

How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a…

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation…

CommentSold Moves into DTC Sales with Popshoplive Acquisition

CommentSold, a provider of live selling technology, has acquired the assets of mobile livestreaming marketplace Popshoplive. The newly named platform — Popshoplive,…

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the first toy brand to…

TikTok Continues Amazon-like Push into Commerce with Fulfillment Services in the UK

TikTok is continuing to build out its commerce-related services with the launch of ecommerce fulfillment for companies in the UK selling via…

Capturing the Growing Spending Power of Gen Z and Gen Alpha

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what exactly does that mean?…

Stop: Your Customer Journey isn’t Benefitting Your Customer

The online shopping industry has surpassed 2.6 billion digital shoppers in the first half of 2023, with 33% of the globe now…

5 Ways Retailers can Begin to Market from the Outside-In

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs…