tiktok

Report: Buffalo Target Store Became Refuge for Travelers Stranded by Superstorm

A Target store in the Buffalo suburb of Cheektowaga, N.Y. became an impromptu shelter for approximately 25 people left stranded by the…

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…

Meta, Amex and TikTok Offer Holiday Help to Small Businesses

It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major players in finance and…

Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S.

TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., according to Semafor, allowing U.S. TikTok users to make…

TikTok Taps Pro Sports for New Marketing Chief

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia…

TikTok Doubles Down on Community, Creators with New Platform Updates

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…

FT: TikTok Planning to Launch North American Live Shopping Platform

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the…

Google Aims to Make Shopping Online More Natural, Visual

“Natural” was the word of the day at Google’s third annual SearchOn event, where the tech giant unveiled a host of new…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in place, consumers focused less…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…

tiktok

Report: Buffalo Target Store Became Refuge for Travelers Stranded by Superstorm

L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’

Meta, Amex and TikTok Offer Holiday Help to Small Businesses

Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S.

TikTok Taps Pro Sports for New Marketing Chief

TikTok Doubles Down on Community, Creators with New Platform Updates

FT: TikTok Planning to Launch North American Live Shopping Platform

Google Aims to Make Shopping Online More Natural, Visual

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

2023 Leading Vendors to the Top 1000 Retailers Report

5 Trends Shaping Retail Strategy and Execution in 2023

Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target

The New Shopper Habits Shaping the Future of Retail Analytics

How To Recession-Proof Your Marketing

NY NOW

Prosper Show

Shoptalk 2023

Retail Innovation Conference & Expo 2023

Access The Media Kit

Interests:

Access Our Editorial Calendar