4 weeks ago Report: Buffalo Target Store Became Refuge for Travelers Stranded by Superstorm A Target store in the Buffalo suburb of Cheektowaga, N.Y. became an impromptu shelter for approximately 25 people left stranded by the…
2 months ago L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’ There was a time not too long ago (during those horrible pandemic years we’re all trying to forget) when makeup went out…
2 months ago Meta, Amex and TikTok Offer Holiday Help to Small Businesses It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major players in finance and…
2 months ago Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S. TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., according to Semafor, allowing U.S. TikTok users to make…
3 months ago TikTok Taps Pro Sports for New Marketing Chief Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia…
3 months ago TikTok Doubles Down on Community, Creators with New Platform Updates As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just…
4 months ago FT: TikTok Planning to Launch North American Live Shopping Platform TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the…
4 months ago Google Aims to Make Shopping Online More Natural, Visual “Natural” was the word of the day at Google’s third annual SearchOn event, where the tech giant unveiled a host of new…
4 months ago Walmart Expands Retail Media Offering with Social, Livestreaming Integrations Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…
4 months ago What’s Driving Skincare Brand Bubble’s Explosive Growth? Its Community of Gen Zers It’s easy to understand why the skincare market exploded during the pandemic. Working from home and sheltered in place, consumers focused less…
5 months ago Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place [Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…
6 months ago How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa) Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the…