tiktok

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really…

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads that will resonate with…

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed to provide practical answers…

Brands and Consumers: How TikTok is Changing the Dynamics

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery…

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Shopping has been happening organically on TikTok for a while. Case in point — #TikTokMadeMeBuyIt, which has entered the cultural lexicon and…

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Seemingly every day there’s another announcement about a new feature enabling purchases on one social platform or another. In the last two…

Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?

During the pandemic, much like our working lives and our socializing, retail had to migrate solely online — and with this seismic…

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to…

How Adore Me is Driving Awareness Around Social Algorithm Bias

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience that will run through…

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. Its…

tiktok

What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Brands and Consumers: How TikTok is Changing the Dynamics

TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

How Adore Me is Driving Awareness Around Social Algorithm Bias

4 Ways COVID-19 Gave Beauty Brands a Makeover

Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Discover the Companies Building the Metaverse (and What They Do)

With Brand Language Under a Microscope, AI-Powered Optimization Appeals to Marketers

2022 Customer Loyalty Data Study: What are the True Drivers of Loyalty in the Minds of Consumers?

5 Trends Shaping the Future of Ecommerce

7 Surprising Tax Facts That Will Impact Your DTC Strategy

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