Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
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Why the Future of Gifting is Small, Seamless and Social
We’ve all had a bad day at work. Last week, my son had his first. Nothing went right,…
Executive Viewpoints November 19
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners
Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing…
Features October 28
To Dupe or Not to Dupe? Trademark Attorney Weighs in
This summer, a new line of Costco hoodies, jackets and pants went viral. Consumers claimed that they looked…
Executive Viewpoints October 23
Agentic Commerce: The Inevitable, but Narrow, Future of AI Shopping
The future of shopping is supposed to look like this: you tell your AI agent — whether powered…
Executive Viewpoints October 20
PR’s Role in the Parent Purchase Funnel: Awareness, Trust and Word-of-Mom
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than…
Executive Viewpoints October 17
The Widening Gap Between Brand and Performance Marketing is Holding Retailers Back — and How to Fix It
The divide between brand and performance marketing is costing retailers revenue. Against today’s collapsed marketing funnel, the old…
Executive Viewpoints October 15
Instacart Tightens TikTok Retail Media Integration
A new Instacart integration with TikTok will enable select CPG advertisers to tap into the grocery services platform’s…
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