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Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss…

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to…

Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in…

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Aspire has introduced its Impact Dashboard, designed to provide brands with a quick, digestible snapshot of campaign performance. Historically, marketers have had…

Stop: Your Customer Journey isn’t Benefitting Your Customer

The online shopping industry has surpassed 2.6 billion digital shoppers in the first half of 2023, with 33% of the globe now…

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Retail Media is Omni-Funnel: How to Master It

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

In the New World of Beauty, Community is the Core and Technology is the Enabler

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

What Shifts in Online Search Behavior Really Mean for Brands

Meta Rolls Out New AI-Powered Ad Tools

Aspire Debuts Dashboard to Improve Influencer Campaign Analysis

Stop: Your Customer Journey isn’t Benefitting Your Customer

Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

2023 Holiday Shopping by the Numbers

NRF: Retail’s Big Show 2024

Retail Innovation Conference & Expo 2024

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