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Can AI Fix the Online Search and Discovery Experience?

Have you ever wondered why it’s so easy for your shopaholic best friend to find the perfect pair of shoes online while…

From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require retailers to prioritize mobile…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

5 Simple Steps to Create a High-Impact Brand Sweepstakes

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a brand sweepstakes! By offering…

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable…

How Jointly Leverages AI and Journaling App Data to Fine-Tune Cannabis Product Recommendations

Given that different cannabis products can produce a wide range of effects among consumers, one of the biggest challenges facing cannabis retailers…

4 Ways Retailers can Connect with Gen Z

Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more purchasing power than we…

How Brands Can Turn Viral Moments into Lasting Consumer Loyalty

The way we shop is transforming, driven largely by millennials and Gen Z as they shift from active to passive shopping. Rather…

Lesson from APAC: Social Commerce is Not One-Size-Fits-All

For the last half decade, U.S. and European retailers have observed – and, often, participated in – the social-commerce explosion happening in…

Target Taps into Creator-Led Commerce with Linktree Partnership

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent…

How Brands Should be Preparing for a Potential TikTok Ban

For more than two years the fate of TikTok in the U.S. has hung in the balance. But even now, with the…

As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic —…

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