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How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they are. But if you…

Meta, Amex and TikTok Offer Holiday Help to Small Businesses

It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major players in finance and…

NFTS are Just One Way Meta Wants to Help Creators Make More Money

In its latest appeal to creators, Meta has announced a series of new products to help influencers “reach an audience, grow their…

Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Meta has unveiled a suite of product updates across Facebook, Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in…

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

Reports: Meta Expands its Avatar Fashion Marketplace with Addition of DressX

Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new Avatars Store, multiple sources…

Amazon Takes Legal Action Against 10,000+ Fake Review Facebook Groups

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000 Facebook groups that try…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for…

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

Personalized Content Motivates Purchases for 59% of Consumers

2023 Leading Vendors to the Top 1000 Retailers Report

5 Trends Shaping Retail Strategy and Execution in 2023

Influencer Marketing Spending Surges to $4.6 Billion — Here Are the Most Important Areas to Target

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