Social Commerce

TikTok Highlights its Growing Ecommerce Power as Trump Delays Ban, Again

President Trump has once again pushed out the deadline of a Congressional order requiring that TikTok be sold to a U.S.-based company…

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

What Retailers Need to Do to Win Gen Z

Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between…

How to Make Subscription Commerce a True Win-Win Value Exchange

SubSummit 2025 provided the ultimate deep dive into subscription commerce — the many things it can do (and the few that it…

Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious…

UPDATE: QVC Shift Toward Social Media Didn’t Stop the Bleeding in Q1

[Update as of May 9, 2025] QVC’s efforts to reframe its image for the digital era have yet to find traction, with…

QVC ‘Age of Possibility’ Campaign Returns with 8-Hour TikTok Event

Following its recent debut of a 24/7 live social shopping experience on TikTok Shop, QVC is doubling down on the partnership with…

Sephora Rides High as Beauty Partner for WNBA’s Valkyries

Sephora has entered a multi-year partnership with the WNBA’s Golden State Valkyries, the league’s newest team, that include naming rights to the…

Store Closures are Forcing Retailers to Thrive or Die: Here’s How Brands can Adapt

It’s been hard to miss this year’s headlines heralding a ‘retail reset,’ or predicting the end of physical retail as we know…

TikTok and the ‘Social Commerce’ Question

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might…

Best Buy Launches Automated Solution for Social Advertising Partners

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+…

Driving Impact with Creators: Inside Ogee’s Advertising Playbook

Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may be a…

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