Social Commerce

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of…

Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming

Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To…

SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but it also has been…

Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S….

Pinterest Opens to Third-Party Ads with Amazon as First Partner

For the first time ever, Pinterest is opening its platform to third-party ad demand, starting with a multi-year strategic partnership with Amazon….

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram…

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted…

The Future of International Commerce is Online — and the Field is Open

Where will the next great international business opportunity appear? The somewhat unlikely locations are eight rapidly growing countries that are currently off…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies both big and small — including Meta,…

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut…

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