Social Commerce

How Rising AR Adoption is Driving Snap’s Commerce Strategy

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that…

Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success, relationships built solely on…

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

With China set to become the world’s largest luxury market by 2025, Alibaba is intent on building out the immersive digital experience…

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Gen Z had $360 billion in disposable income in 2021 and this demographic’s spending power is always growing. To capitalize on this…

5 Must-Know Predictions for Holiday 2022

Many households may be heading back to school, but the holiday season is on the minds of many retail executives. That’s why…

The New 40 Under 40: Retail Leaders Driving Industry Progress

How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha —…

NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner…

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Since its inception in 2014, Parachute has aimed to provide comfortable, high-quality home products at an affordable price point. Accelerated by the…

Going Global and Acting Local in the Ecommerce Era

“Go global, act local.” It’s a phrase commonly used among executive leadership teams wanting to strike the perfect balance between personalized experiences…

Social Commerce

How Rising AR Adoption is Driving Snap’s Commerce Strategy

Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

5 Must-Know Predictions for Holiday 2022

The New 40 Under 40: Retail Leaders Driving Industry Progress

How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

6 Lessons from Parachute’s Growth as an Omnichannel Lifestyle Brand

Going Global and Acting Local in the Ecommerce Era

How Retailers Are Embracing Tech to Tackle Staffing Shortages

55% of Consumers to Alter Holiday Spending as Recession Concerns Loom

5 Ways Brands Are Embracing the Metaverse Moment

2022 Holiday Trends Guide: What Shoppers Will Buy This Holiday Season

6 Steps to Ecommerce Site Search That Converts

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