Social Commerce

Pinterest’s Mission: Make its Platform the ‘Starting Point for Shopping Journeys’

Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its…

Walmart to Host First-Ever Shoppable Livestream on Twitter

Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. Now the retailer plans to make livestreaming history…

YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for…

How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

For decades, Black Friday marked the official start of the holiday shopping season and was one of retailers’ most critical sales days….

#RIC21 Provides 8 Real-World Answers to the Question ‘What do Consumers Really Want?’

Retailers certainly need to know what consumers want, but perhaps an even more important question is: How do I provide it to…

Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features

Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier on its flagship platforms…

Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed to provide practical answers…

Wayfair Leverages Video Commerce Programming to Boost Product Discovery

Furniture retailer Wayfair has launched Wayfair On Air, offering immersive video commerce experiences designed to seamlessly connect mobile app users to product…

Brands and Consumers: How TikTok is Changing the Dynamics

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery…

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

Zuckerberg Emphasizes Marketplaces and the Metaverse as he Pivots Facebook to a Younger Audience

[Editors’ Note: This story was originally published on Oct. 26. On Oct. 28, Zuckerberg followed up on the announcement covered in this…

Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial…

The 2021 Holiday Ecommerce Guide: Key Actions to Boost Success This Peak Season

Boost Productivity by Managing and Mitigating the New Stresses on Store Associates

Digitization of Daily Life Continues in 2021

56% of Consumers Plan to Host (and Grocery Shop for) Holiday Celebrations

The ROI Impact of Intelligent Labor Management: How Retailers are Empowering Frontline Employees

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