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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

How True Classic is Bringing its Digital Strengths into the Physical World

Computer Vision-Enabled App Helps Home Depot Improve On-Shelf Availability

Social Commerce

Why Ecommerce Retailers Should Prioritize Link-Building

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study…

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign…

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss…

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

This is Part 3 of The Holiday Readiness Series, which will feature tactical tips and takeaways from experts that retailers can still…

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to…

Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer…

Temu Lawsuit Targets Counterfeit Apps and Lookalike Online Marketplaces

Editor’s note: On Nov. 20, 2023, Temu won a preliminary injunction in the U.S. District Court for Arizona preventing the owners of…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part…

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel…

40 Under 40: The New Retail Leaders Driving Industry Progress

Join 5k+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.

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Ingredients for Holiday Marketing Magic: Agility, Creativity and Personalization

For 65% of Consumers, Companies’ Sustainability Profile Influences Purchase Decisions

Turn Payments into a CX Differentiator with BNPL, Digital Wallets and Better Orchestration

How to Grow Your Retail Business with Connected TV

Advertisers Shifting Spend from Search to Social

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NRF: Retail’s Big Show 2024

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