Is Your Social Listening Strategy Feeling a Bit Out of Shape, or is it Ready to Catch the Next Big Wave?
Products fly off the shelves before you know it, and suddenly you’re left wondering how to keep up…
Executive Viewpoints June 3
Latest In: Social Commerce
Is Your Data Ready for the Era of AI-Powered Search?
Data requirements for being found by an agentic commerce search go far beyond having the right basic product…
Features May 19
The Agentic Commerce Paradox: It’s Already Here, and it’s Also Still Evolving
AI-powered agentic commerce, while still representing just a small fraction of all retail sales, has been growing so…
Features April 16
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Amplifying the Incremental Impact of Influencer Campaigns
For most, influencer marketing isn’t a nice-to-have, it’s a mandate. As shoppers search for product recommendations, influencers provide…
Executive Viewpoints April 7
Exclusive Q&A: How Google Ads Maintains the Key Product Data Needed to Optimize Agentic Commerce
By making search more natural and conversational, generative AI, along with its retailing buddy agentic commerce, are creating…
Features April 7
TikTok Shop Sellers Gain Easier Access to Their Own User-Generated Content
Many sellers on TikTok Shop, which is driven by discovery, face a second challenge after they have attracted…
News March 27
Live from Shoptalk: How Hot Topic and Camp Turn Nostalgia into Current-Day Growth
There’s often a temptation to minimize nostalgia as an easy-to-manufacture emotion of simply pining for the “good old…
Features March 25
Kohl’s to Spotlight Proprietary Brands with New ‘By Kohl’s’ Campaign
Kohl’s plans to leverage customers’ appreciation for its private label brands with its new “By Kohl’s” brand platform,…
News March 3
Gary V on the Shifting Landscape of Attention and the Death of Don Draper Marketing
VaynerMedia CEO Gary Vaynerchuk shared insights on live shopping, how AI will reshape the influencer economy and why…
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