How Brands are Boosting Sales with Video on Amazon
Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…
Features November 11
Latest In: Social Commerce
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
E.l.f. Cosmetics Injects Shoppable Ads into Twitch Livestreams
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f.…
News October 22
Gap Introduces Multi-Brand Affiliate and Advocacy Platform for Creators
Gap Inc. has launched a social media advocacy platform that will serve as a centralized hub for creators…
News October 9
Get Ahead of the Cart: Marketing Strategies for Peak Shopping Events
The modern retail calendar is packed with mega-events like Prime Day, Black Friday, Cyber Monday and others that…
Executive Viewpoints October 7
Meta Debuts Customizable AI Agent to Help Brands Close the Sale
In its ongoing effort to leverage AI to drive ad performance across Facebook, Instagram and its messaging platforms,…
News October 2
Sephora Launches Platform for Creator-Curated Digital Storefronts
Sephora has debuted My Sephora Storefront, an affiliate platform that gives U.S. influencers a new opportunity to build…
News September 19
Bridging Timelessness and Technology: How Zwilling Balances Legacy with Digital Transformation
When a brand has been trusted in kitchens around the world for nearly three centuries, it carries with…
Executive Viewpoints September 19
Holiday Sales Predictions Vary, but One Thing is Clear — AI will be a Winner
Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting…
Features September 18Top Stories
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