Latest In: Social Commerce

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Some of the styles that will be featured during Pacsun's Super Brand Day on TikTok Shop.

Pacsun to Host Week-Long TikTok Shop Event with 24-Hour Livestream from LA

Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the…

News July 23
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Podcast episode with Heidi Lim of Patrick Ta Beauty.

Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert

Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…

Features July 16
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Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic

Of course you love your partner. But do you trust their taste? This question — familiar to anyone…

Features July 15
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American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat…

News July 14
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Streaming-Friendly Live Shopping Channel to Offer ‘Black Friday Every Day’ Pricing

BLCK, a live shopping channel designed for streaming TV, will air creator-led shoppable product shows and interactive deals…

News July 14
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The Top 10 Legal Risks Impacting the Value of a Retail Brand

Taking your retail brand to the next level and attracting an equity investment based on the value of…

Executive Viewpoints July 14
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Social Media Shopping: Overcoming the Trust Gap

Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing.…

Executive Viewpoints July 9
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Beyond the Registry: Rethinking the Path to Purchase for Modern Parents

The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a…

Executive Viewpoints July 1
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From Mobile Excellence Today to AI-Driven Commerce Tomorrow: Staying Relevant in the New Retail Reality

Ecommerce brands today face a critical junction. Rapid shifts in consumer behavior, combined with accelerating technological innovation, require…

Executive Viewpoints June 26
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