Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce
ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping…
News August 4
Latest In: Social Commerce
Pacsun to Host Week-Long TikTok Shop Event with 24-Hour Livestream from LA
Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the…
News July 23
Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert
Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of…
Features July 16
Inside the Bob’s Discount Furniture Reality Show: Couples Clash to Create Marketing Magic
Of course you love your partner. But do you trust their taste? This question — familiar to anyone…
Features July 15
American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School
They say location is everything in retail, and so American Eagle is leveraging Snap Map — the Snapchat…
News July 14
Streaming-Friendly Live Shopping Channel to Offer ‘Black Friday Every Day’ Pricing
BLCK, a live shopping channel designed for streaming TV, will air creator-led shoppable product shows and interactive deals…
News July 14
The Top 10 Legal Risks Impacting the Value of a Retail Brand
Taking your retail brand to the next level and attracting an equity investment based on the value of…
Executive Viewpoints July 14
Social Media Shopping: Overcoming the Trust Gap
Social ecommerce is reshaping online retail, blending the reach of social media with the convenience of in-app purchasing.…
Executive Viewpoints July 9
Beyond the Registry: Rethinking the Path to Purchase for Modern Parents
The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a…
Executive Viewpoints July 1Top Stories
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