Latest In: Social Commerce

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Store Closures are Forcing Retailers to Thrive or Die: Here’s How Brands can Adapt

It’s been hard to miss this year’s headlines heralding a ‘retail reset,’ or predicting the end of physical…

Executive Viewpoints April 2
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Is TikTok social media or something else?

TikTok and the ‘Social Commerce’ Question

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not…

Features March 31
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Best Buy Launches Automated Solution for Social Advertising Partners

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for…

News March 27
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Driving Impact with Creators: Inside Ogee’s Advertising Playbook

Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while…

Features March 24
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How to Build Brand Identity Through Recipe Development

A picture is worth a thousand words, right? In today’s fast-paced digital world this has never been truer.…

Executive Viewpoints March 21
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Wonder Buys Media Company Tastemade for $90 Million

Wonder, which describes itself as a “new kind of food hall,” has purchased retail media company Tastemade for…

News March 13
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Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. Key priorities include…

News March 5
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Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail…

Features February 26
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Amazon's Inspire content feed, which is now defunct.

As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed

While TikTok looks to offset a potential U.S. ban by expanding its ecommerce offering Shop to new markets,…

News February 19
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