Executive ViewPoints

5 Short-Form Video Marketing Best Practices for Online Retailers

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to…

The Cloud in Retail: Transforming the Use of Video in Stores

One of the most significant trends over the past several years has been the adoption of cloud-based services, spearheaded mainly by an…

Keeping Stores Safe Amid the Autonomous Retail Revolution

Autonomous retail technology is on the rise, with innovations like Amazon’s “Just Walk Out” technology already leapfrogging past yesterday’s self-checkout solutions. This…

How Not to Build DTC Retail Wrong

Ten years ago, brands had a fear of upsetting wholesale partnerships. Beholden to industry powerhouses like Neiman Marcus or Bloomingdale’s in the…

Why all Retail Bets are on Social Commerce

During the height of the pandemic, we had a lot of time on our hands. Stuck at home, many turned to new…

What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

Online shopping has become a way of life in China, accounting for over 36% of total retail sales. While it’s not a…

Your Website’s Role in Business Continuity

Retailers venturing into the world of ecommerce for the first time in 2020 may have started by selling on social media or…

Why Data-Driven Decision-Making Will Define the Future of Retail

When the first department store opened more than 100 years ago, the goal was to offer a multitude of specialty goods to…

How to Win in the Real-Time Holiday Retail Era

Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative…

It’s Beginning to Look a Lot Like we Don’t Have Enough Holiday Retail Staff This Year

As brick-and-mortar retailers are flat-out prepping for the holiday shopping season, they’re also facing a diminished workforce to help manage it. Despite…

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However,…

Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Customer standards for digital commerce experiences keep increasing, with 88% saying they expect companies to “accelerate digital initiatives” because of the pandemic….

Feature Your Byline

Submit an Executive ViewPoints.

Executive ViewPoints

5 Short-Form Video Marketing Best Practices for Online Retailers

The Cloud in Retail: Transforming the Use of Video in Stores

Keeping Stores Safe Amid the Autonomous Retail Revolution

How Not to Build DTC Retail Wrong

Why all Retail Bets are on Social Commerce

What U.S. Advertisers can Learn from Chinese In-App Ecommerce Trends

Your Website’s Role in Business Continuity

Why Data-Driven Decision-Making Will Define the Future of Retail

How to Win in the Real-Time Holiday Retail Era

It’s Beginning to Look a Lot Like we Don’t Have Enough Holiday Retail Staff This Year

Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Feature Your Byline

56% of Consumers Plan to Host (and Grocery Shop for) Holiday Celebrations

The ROI Impact of Intelligent Labor Management: How Retailers are Empowering Frontline Employees

The Deskless Report 2021

The ‘Secret Sauce’ for Enhancing Loyalty Programs: Value Exchange Optimization

5 Key Trends Defining the 2021 Holiday Season…and How Marketers Can Capitalize on Them

Access The Media Kit

Interests:

Access Our Editorial Calendar