Executive ViewPoints

Three Types of Promotions Merchants Can Use To Attract Subscribers

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also open the door to…

What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs

Online fraud cost digital commerce merchants $27 billion in 2021, so it’s no surprise that retailers have redoubled their focus on eliminating…

A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

While many holiday shoppers favor online experiences to avoid waiting in endless checkout lines or battling over parking spaces, many now face…

Buy Now, Pay Later: Risks and Rewards

The marshmallow test is a famous bit of social science research: Give a kid a marshmallow, tell them they will get a…

Zero-Party Data Builds Loyalty and Reduces Mistargeting

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to…

3 Immersive Customer Experiences Using Augmented Reality

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented…

Retail is the Number-One Industry Targeted by ADA Website Lawsuits

There are 54 million disabled Americans, making up the third-largest market segment. And like their able-bodied counterparts, they shop, bank and carry on large…

With the Peak Shopping Season Approaching, It’s Time to Think About Observability

It’s summer, and that means ecommerce businesses are once again gearing up for the peak selling periods of back-to-school and the holidays….

Retailers: What to Consider as You Offer Virtual Try-On Features

Online shopping has come a long way in providing consumers with a vision of how products might look on them. Product pages…

5 Strategies to Optimize the Online Integration of Your Grocery Store

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. According to a recent McKinsey…

Salesforce’s Top 5 Predictions for Holiday 2022

Editor’s note: This article has been condensed and repurposed from an existing article from Salesforce. With rising gas prices, food shortages, skyrocketing…

Moving Supply Chains Closer to Consumers Provides Opportunity to Accelerate a Green Commerce Revolution

Worldwide pandemics and, more recently, military conflicts in Eastern Europe are continuing to cause significant disruption to global commerce, supply chains and…

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Executive ViewPoints

Three Types of Promotions Merchants Can Use To Attract Subscribers

What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs

A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

Buy Now, Pay Later: Risks and Rewards

Zero-Party Data Builds Loyalty and Reduces Mistargeting

3 Immersive Customer Experiences Using Augmented Reality

Retail is the Number-One Industry Targeted by ADA Website Lawsuits

With the Peak Shopping Season Approaching, It’s Time to Think About Observability

Retailers: What to Consider as You Offer Virtual Try-On Features

5 Strategies to Optimize the Online Integration of Your Grocery Store

Salesforce’s Top 5 Predictions for Holiday 2022

Moving Supply Chains Closer to Consumers Provides Opportunity to Accelerate a Green Commerce Revolution

Feature Your Byline

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

Starting Off on the Right Foot: 5 Keys to a Seamless Appointment Scheduling Processes

3 Innovative Video Experiences to Drive Your Retail Advertising Strategy

Intelligent Inventory Optimization THE NEW DILIGENCE AGAINST SUPPLY CHAIN DISRUPTION

The New Marketing Playbook: Tips for CMO Success in a Post-Cookie, Purpose-Focused World

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