It’s rare for a retailer, or any business for that matter, to last for 100 years, which is what makes Bealls such a standout — the Florida-based off-price chain is celebrating its 110th anniversary this year. Not only that, but the company remains family owned and operated to this day, with CEO Matt Beall representing the fourth generation to lead the retailer.
There are many factors that have led to Bealls’ enduring success, but perhaps the most important is the company’s people-first culture, which applies to both its customers and its employees.
“We understand that the consumer is the power behind retail, and so we make guest engagement our number one priority,” said Bealls President and 30-year company veteran Tianne Doyle in this week’s episode of Retail Remix. “No matter how big we get as a company, we still operate our stores and engage our guests the way you would be treated if you walked into a family store, as if one of the Bealls was still the cashier behind the register. I think it really makes us different from our competitors, and it’s given us staying power. People who are loyal to Bealls and shop Bealls, love Bealls.”
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Culture may be the foundation of Bealls’ longevity, but there’s much more to it than that, so in this episode Tianne takes us behind the scenes to explore:
- How the company’s bankruptcy during the Great Depression created an enduring commitment to financial rigor that has shaped Bealls’ strategy for decades;
- How Bealls empowers its local teams and celebrates community through store design and outreach;
- How the company continues to evolve in a rapidly changing market with initiatives like its new ambassador program featuring loyalty members; and
- How Bealls plans to continue on for the next century, including new formats, store expansion and digital strategy.
Tune in to this episode for a feel-good retail story with plenty of insights that you just might be able to turn into a 100-year strategy for your own company!
