non-fungible tokens

Lacoste Evolves NFTs into Community-Focused Loyalty Program

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty…

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3 million for his very…

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces…

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the…

GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

GameStop’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the U.S. access to Web3…

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods Unchained” as the retailer…

New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience at Saks Fifth Avenue,…

eBay Acquires NFT Marketplace KnownOrigin

eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded in 2018, KnownOrigin’s technology…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

LookHUMAN Debuts NFT-Based Rewards Program

Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible tokens (NFTs) with every…

WWE Signs Wide-Reaching Deal with Fanatics for Official Ecommerce Site, Trading Cards and NFTs

Professional wrestling organization WWE has teamed up with online sports destination Fanatics in a comprehensive new deal that covers ecommerce and licensed…

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Many eyes have been turned lately toward “the metaverse.” But while the metaverse is certainly the topic du jour, it’s not necessarily…

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non-fungible tokens

Lacoste Evolves NFTs into Community-Focused Loyalty Program

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

eBay Acquires NFT Marketplace KnownOrigin

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

LookHUMAN Debuts NFT-Based Rewards Program

WWE Signs Wide-Reaching Deal with Fanatics for Official Ecommerce Site, Trading Cards and NFTs

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Harnessing the Power of Fitting Rooms: Elevating Visual Storytelling and Unified Commerce Experiences

3 Ways Generative AI is Transforming Brand Experiences

Getting Practical: Generative AI for Your Ecommerce Visuals

Personalization Challenges Aren’t Unique to Retail

Grocery Shoppers Seeking More Engaging Experiences, Holistic Health Offerings

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