non-fungible tokens

The Reality of the Metaverse: Debunking 3 Myths about the World(s) of Web3

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces…

Holidays, World Cup Drive New Metaverse Activations from Ralph Lauren, VS&Co, PacSun

Despite Meta’s recent stock slump, the metaverse itself is alive and thriving with virtual brand activity ramping up in anticipation of the…

GameStop Accelerates Transformation into Tech Business with NFT Marketplace Launch

GameStop’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the U.S. access to Web3…

GameStop Continues Push into Web3 with NFT-Based Loyalty Perks

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “Gods Unchained” as the retailer…

New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse

Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience at Saks Fifth Avenue,…

eBay Acquires NFT Marketplace KnownOrigin

eBay has acquired KnownOrigin, a UK-based non-fungible token (NFT) marketplace. Financial details of the deal were not disclosed. Founded in 2018, KnownOrigin’s technology…

Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the…

LookHUMAN Debuts NFT-Based Rewards Program

Pop culture-focused print-on-demand platform LookHUMAN has rolled out a new rewards program that allow customers to earn non-fungible tokens (NFTs) with every…

WWE Signs Wide-Reaching Deal with Fanatics for Official Ecommerce Site, Trading Cards and NFTs

Professional wrestling organization WWE has teamed up with online sports destination Fanatics in a comprehensive new deal that covers ecommerce and licensed…

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Many eyes have been turned lately toward “the metaverse.” But while the metaverse is certainly the topic du jour, it’s not necessarily…

Can an NFT Marketplace Save GameStop?

Following a year of wild twist and turns, retail’s most indefatigable underdog has introduced its next act. GameStop will launch a marketplace…

Inside the Metaverse Mania: Experts Identify 4 Key Challenges and Opportunities

The metaverse seems to be everywhere these days, while technically being nowhere. (Its entirely virtual existence is the appeal, after all.) But…

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

Creating a Business Case for Better Planning

12 Ways Online Retailers Trick Consumers with Deceptive Design

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

MAR

Shoptalk 2023

MAY

SubSummit

JUN