Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial and Gen Z shoppers, by helping these companies create their own “Brand Closet” on the social marketplace.
Poshmark has been piloting the Brand Closet program since 2020 with a number of large-scale brands. Now the offering is open to brands and retailers of all sizes, enabling them to engage more deeply with the platform’s 80 million users through limited-time product drops, one-to-one clienteling and Posh Parties.
“We are thrilled to open our social marketplace more widely to brands, empowering them to build loyal, lasting connections with a coveted audience, tap into a new sales channel and bring shoppers the kind of personalized service that is all too rare in ecommerce,” said Manish Chandra, Founder and CEO of Poshmark in a statement. “By connecting brands directly to our community of highly engaged, deeply passionate shoppers and re-commerce enthusiasts, we’re building a stronger, more vibrant marketplace — it’s a win for everyone.”
The Brand Closet suite of tools includes:
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- Social merchandising features, including “Drops Soon” for limited-time product releases to drive engagement and conversion; the “My Shoppers” tool to drive sales through one-on-one clienteling; “Posh Stories” for the creation of shoppable videos and photos to showcase new arrivals and inspire shoppers; and “Listing Videos” to bring merchandise to life.
- Brand awareness and customer loyalty opportunities through an “Official Closet” placement on their Brand Page, targeted push and email campaigns to drive repeat engagement and branded Posh Parties (live shopping events) to encourage brand discovery.
- Turnkey commerce and logistics solutions, including enterprise-grade inventory management tools to support high-volume selling, integrated shipping, third-party logistics integration support with partners such as CommerceHub and dedicated customer success teams.
“Our social marketplace now supports sellers of all sizes, from new sellers to professional resellers to large-scale brands, and we want to empower each and every one of them to be successful on Poshmark while fueling a more circular shopping engine,” said Tracy Sun, Poshmark Co-founder and SVP of Seller Experience in a statement. “We’re just getting started, and I’m excited to build this program and ensure that all sellers can thrive on our platform.”
