shoppable content

Google Takes Window Shopping to the Next Level with Shoppable Street Murals

Google Shopping and American Express have teamed up to celebrate small businesses this holiday season with a new take on the classic…

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

Google Highlights 2021 Trends in Shoppable Digital Magazine

Google Shopping has teamed up with the fashion and pop culture publication PAPER to create a shoppable digital magazine highlighting the top…

Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial…

General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college football fans. The online…

Albertsons Cos. Aims to ‘Make Online Experiences Fun’ with Shoppable Content

Albertsons Companies has teamed up with short-form video platform Firework to bring a shoppable livestream video experience to the websites of several…

Walmart and Meredith Cook Up Wide-Ranging Shoppable Content Partnership

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more…

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with…

Walmart and So Yummy Cook Up New Shoppable Content Campaign

Walmart has teamed up with First Media’s food-focused brand So Yummy for an innovative new shoppable content campaign, centered on So Yummy’s…

Spring and YouTube Partner to Enable Downloadable Sales in Videos

Spring, the creator commerce platform formerly called Teespring, has entered a partnership with YouTube that will allow creators to sell digital/downloadable products…

Klarna Acquires Shoppable Content Provider to Expand its Capabilities

Klarna has acquired Toplooks and integrated the solution provider’s AI-powered shoppable content engine into its platform. The acquisition was made to enable…