shoppable content

Hellmann’s Looks to Continue Big Game Momentum with Help from Walmart, Roku

Hellmann’s mayonnaise is hoping to build on the buzz from its “When Sally Met Hellmann’s” Super Bowl commercial with a multi-touch point…

TikTok Tests Tool that Would Make All Content on the Platform Shoppable

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. The feature, which…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing

Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign…

Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its…

Amazon Anywhere Offers In-Game Shopping for Real-World Products

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon…

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops. And while window…

YouTube Kicks off 9-Day Holiday Shopping Blitz

YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that will feature interactive live…

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Klarna is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million…

Walmart Aims to ‘Democratize’ Social Commerce with New Creator Platform

Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products. The Walmart Creator portal…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

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