shoppable content

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops. And while window…

YouTube Kicks off 9-Day Holiday Shopping Blitz

YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that will feature interactive live…

Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Klarna is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million…

Walmart Aims to ‘Democratize’ Social Commerce with New Creator Platform

Walmart has launched a new platform to help creators develop and monetize shoppable social content featuring its products. The Walmart Creator portal…

Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok, created in partnership with…

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the…

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on…

Walmart and Roku Team Up to Take on TV Commerce

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” The new deal will push…

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already happening on its platform….

Neiman Marcus Shares Insider Tips on Retiring Monolithic Tech and Embracing Modern, Composable Architecture

How Design Teams are Maximizing the Impact of New Store Experiences

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

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