product drops

New Crocs and Famous Footwear Product Drop Supports U.S. Foster Youth

It’s fair to say that Crocs has mastered the art of the product drop, collaborating with obvious (and not-so-obvious) partners on exclusive…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

Harnessing Collaborations to Drive Brand, Product and Revenue Results

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie…

Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

I don’t usually write stories in the first person, but I was inspired by Johnny Earle, Founder of Johnny Cupcakes — a…

Target and FAO Schwarz Partner for Exclusive Toys and Product Drops for Holiday 2022

Target has entered an exclusive multiyear agreement with FAO Schwarz to begin offering the iconic brand’s toys at Target stores and on…

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already happening on its platform….

Pinterest Debuts Shoppable Livestreaming with Top Creators

Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable video content that zeroes…

Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial…

How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned lifestyle brand with a…

Afterpay NYC Event Mixes IRL Product Drops and Immersive AR Experiences

BNPL provider Afterpay is bringing its newly launched online platform The DROPSHOP — which offers merchandise exclusives to BNPL customers — into the real world with a two-day immersive experience in New York…

Afterpay Launches New Platform Offering Buy Now, Pay Later Customers Merchandise Exclusives

Flexible payments provider Afterpay has launched a new platform called The DROPSHOP that will give consumers who use its Buy Now, Pay Later service…

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