livestreaming

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted…

Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut…

How Livestream Shopping Channels the Power of Influencer Marketing

Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent of reality TV, followed…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

New Fresh Market Offering Brings Together Retail Media and Livestreaming

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what it is calling a…

Fanatics Hires Tech Veteran to Lead Move into Livestreaming

Fanatics has hired former Google and Snap executive Nick Bell to serve as CEO of a new livestreaming division, Fanatics Live, according…

Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. But…

Kohl’s Leans into Pinterest Collab for the Holidays, Focuses on ‘Agile Content’

Kohl’s and Pinterest have developed a series of online experiences as part of their long-term collaboration, leveraging the inspiration platform’s technology and…

Beekman 1802 Takes Live Shopping Program to the Next Level with NYC Event

Goat milk skincare brand Beekman 1802 took off in 2014 when it debuted on QVC and HSN. While it continues to have…

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…

TalkShopLive to Translate Window Shopping into Streetside Purchasing in NYC

Window shopping is a time-honored New York tradition, especially around the holidays when retailers pull out all the stops. And while window…

Singles’ Day Sales Growth Slows, but Cross-Border Commerce and Livestreaming Shine On

Alibaba Group declined to release the exact results for its 14th annual 11.11 Global Shopping Festival, also known as Singles’ Day, instead…

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