Pacsun will host a week-long Super Brand Day shopping event on TikTok Shop from July 24-30, featuring the launch of new styles, exclusive discounts, creator appearances and a series of livestream events.
The campaign kicks off on July 24 with a consumer creator event and livestream from Pacsun’s Soho flagship in NYC, featuring a buildout in the store’s whitespace and appearances by top TikTok creators. Then, from July 25-30, the brand will livestream shopping sessions from its downtown LA flagship, with hourly rotating deals, exclusive drops and real-time commentary from top creator talent. One of the livestreams will run for 24 consecutive hours: from July 25 at 4 p.m. Pacific time to July 26 at 4 p.m. PT.
“Discovering new products and brands on TikTok is how the next generation shops,” said Brieane Olson, CEO of Pacsun in a statement. “At Pacsun, we see TikTok Shop as something bigger than just a sales channel. It’s a place for storytelling, bringing together a community and a cultural driver. Super Brand Day gives us a chance to lean all the way in, with content, creators and commerce to create a real-time shopping experience that feels personal and dynamic.”
Throughout the event, Pacsun will feature a robust lineup of styles from its fall assortment, including the launch of 15-25 new styles for back-to-school and the return of bestselling looks not available since last year’s Black Friday/Cyber Monday sales period. Deals will include up to 50% off on TikTok Shop, along with discounts on denim and top-selling styles like hoodies, graphics, basics and more.
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Super Brand Day events are a relatively new TikTok Shop feature that allows brands to take centerstage on the popular social platform for a dedicated period of time. E.l.f. Cosmetics was the first brand to take advantage of the opportunity, back in March 2024.
